▶ Video account attention cross-border navigation With the end of the Spring Festival holiday, various cross-border companies have resumed work one after another, and seller communication groups have returned to their previous liveliness. Some sellers complained: Problems that were not solved before the New Year are still not solved after the New Year, such as the most troublesome account suspension. It is learned that during the Spring Festival, Amazon's account review work is still strict. Some sellers have received performance warnings and account association notifications from the platform, and some sellers even had their accounts blocked due to violations in obtaining reviews. In addition, many sellers were removed from Amazon for selling products with 18650 batteries, and thousands of listings became unavailable overnight! Amazon removes a large number of products with batteries It is learned that recently a large number of sellers reported that Amazon has removed 18650 batteries from the shelves in batches, and many sellers’ sales links have been affected. A seller revealed that the front page of three of his products with 18650 lithium batteries suddenly became disabled. After he filed a complaint, he received a reply that sales applications for such products would not be accepted. ▲ The picture comes from Zhiwubuyan It is reported that Amazon stated in the email that the cylindrical lithium-ion battery types include: 14500, 16340, 18650, 20700, 21700, 26650 ; and all products containing these battery types, even if the product does not contain a battery. ▲ The picture comes from Zhiwubuyan It is understood that the sellers that have been affected are mainly concentrated in the Canadian site, and some sellers in the United States and Europe have also had their links removed in batches. In fact, as early as October last year, some sellers encountered the same problem. Their products were removed from Amazon because they used 18650 lithium batteries. After consulting customer service, the reply they received was a link to a banned product. ▲ The picture comes from Zhiwubuyan The seller added that these removed listings had not encountered any safety complaints, and there was no mention of fire or smoke in the comments. However, Amazon's restriction policy is very strict and it clearly states that it will not accept sales applications for this type of product. After the link was removed, the seller tried to appeal one of the listings, telling Amazon that the product did not belong to the TV audio category, nor did it fall into the wireless radio frequency and laser device category, but was ultimately rejected by Amazon and received an email with the following content. It is understood that a large number of sellers have been affected. Some sellers’ links have been deleted before their products were put on sale. Some sellers’ multiple links have been rendered useless, and their cases have been directly rejected. If Amazon really wants to implement a comprehensive ban on the sale of lithium battery products, then all related links will face the risk of being banned, involving a wide range of people. According to reports, some big sellers with thousands of orders a day are losing more than 100,000 yuan a day. So why did Amazon suddenly ban the sale of this powered product? According to an investigation by , this incident may be related to a piece of news last year. Amazon sued for selling lithium batteries It is learned that in August last year, Amazon faced a class action lawsuit in Washington for selling 18650 lithium batteries on the platform. According to foreign media reports, the 20-page lawsuit points out that Amazon has made "many false and misleading claims" about the characteristics of the battery , ignoring the energy capacity (measured in milliampere hours) and overall safety of the lithium-ion 18650 battery. The U.S. Consumer Product Safety Commission said loose lithium-ion batteries can have exposed positive and negative terminals that can short circuit when in contact with metal, then overheat and experience a dangerous phenomenon called "thermal runaway." The 18650 batteries that Amazon is selling have far less energy capacity than advertised and do not have the safety protections required to mitigate the risk of product explosion or fire, posing a serious risk of injury to consumers. The lawsuit alleges that as of July 2021, Amazon still listed thousands of "dangerous and falsely advertised" batteries on its platform, "including batteries that Amazon knew posed safety risks." The report noted that despite some negative reviews showing how the batteries burned or exploded, Amazon continued to sell and promote these defective and dangerous batteries. Therefore, this case is likely to be the trigger for Amazon's comprehensive ban on the sale of lithium battery products. Sellers whose links have been deleted due to this policy do not need to be discouraged, as some sellers have already provided some solutions: How to appeal if a link is removed 1. Canada’s successful solution 1. Delete all the links related to keywords such as 18650, mAh, lithium battery, etc. 2. If there are any battery models such as 18650 mentioned in the picture, please delete the picture or replace it with another one. 3. Complaint information: (1) English instruction manual (2) Product six-sided diagram (PDF) (4)DOC Compliance Statement (5) UN38.3 report and MSDS report According to the seller's feedback, once you receive this type of warning email, you need to prepare UL2056 report and DOC declaration of conformity and other materials, and provide relevant supporting documents to file a complaint. Sellers are also reminded that Amazon logistics dangerous goods review requires the upload of lithium battery UN38.3 documents and product safety review. These are three independent procedures. The product can only be rescued if all the information is complete. The so-called ban on sales is due to incomplete information. (The above method is provided by the user of Zhiwubuyan) If there are sellers who have accidentally fallen into the trap, they can also try the above method to file a complaint and reduce some of their losses.
In response to this incident, a [18650 battery product bulk removal group] was established. Sellers who need to join the group for communication can scan the QR code below to join the group.
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