Recently, the most discussed topics in the Amazon seller communication group of Zhaodanmao are coupon errors and illegal variant warnings;

After the coupon policy of the US site came into effect, some new products could no longer create coupons due to "no reference price"; many old products had large-scale errors in the front-end and back-end coupons, causing a sharp drop in orders for many sellers overnight.

In addition to the widespread errors reported for coupons mentioned above, many sellers have revealed that they have been warned by Amazon for illegally merging variants!

Amazon coupon error reason

On March 12, US time, the new pricing requirements for Amazon US coupons officially came into effect.

Overnight, Amazon sellers were collectively devastated! A large number of sellers reported that Amazon's order volume plummeted by 1/3, and some were directly cut in half. The main reason was that Amazon's coupon page had an error, showing "no reference price".

The new coupons have three main changes:

1. Coupons cannot be created for new products. Coupons can only be set after an order is placed and a strike-through price is available.

2. The price after the coupon must be lower than the lowest price within 30 days, including the price of LD and BD.

3. The price after coupon must be at least 5% lower than the lowest price in the past 30 days.

(However, as to how the lowest price is determined, some sellers say that the system grabs historical sales prices and uses internal algorithms to comprehensively determine it. The specific determination requires subsequent operational summary.)

At present, the actual core is that Coupons and exclusive discounts are the same, but Coupons do not affect the flash sale price, while exclusive discounts affect the flash sale price.

Based on the above conditions, we can know that a large number of sellers’ Amazon coupon pages will show errors recently, mainly because the ASIN does not have a certain sales history or the ASIN does not meet the product price requirements.

1. According to the suggestions provided by Amazon, if the seller's coupon is reported incorrectly, you can do the following:

Item Price History Question: For this item to qualify, a sales history could be built up by selling more items to generate a "Historical Selling Price".

Increase discount: The promotional price (purchase price - discount value) must be lower than the historical selling price or the most recent lowest price. Sellers need to increase the discount to make it lower than the historical selling price and the lowest price to meet the criteria.

Min/Max Discount Issue: Update the sale price discount percentage so that it is between the minimum discount (5%) and the maximum discount (50%).

• Item Price History Question: For this item to qualify, a sales history could be built up by selling more items to generate a "Historical Selling Price".

• Increase discount: The promotional price (purchase price - discount value) must be lower than the historical selling price or the most recent lowest price. Sellers need to increase the discount to make it lower than the historical selling price and the lowest price to meet the criteria.

• Min/Max Discount Issue: Update the sale price discount percentage so that it is between the minimum discount (5%) and the maximum discount (50%).

2. For errors in coupons with different problems, experienced colleagues provide solutions:

Change the "Your Price" and "Tax Including Price" in the background to the same as your sales price, and then reopen the coupon and it will work normally. Discard the crossed-out price. It is okay to do this if one of the errors is reported. If there has been a price increase recently, the corresponding discount will also be required to be increased.

Some sellers reported after using this method that the coupon could be displayed normally after adjustment, but the error reappeared after a few hours.

3. New links cannot set coupons, but can set promotion codes

The code is not affected by this new regulation. Please pay attention to the price calculation. The code and coupon will be superimposed to avoid 0 yuan purchase. (Sellers who do not know how to set promotion code can contact Zhaodanmao)

Variant Merge Notes

① Bind variants to get Vine discounts

Amazon Vine previously launched a preferential policy: if one parent entity registers 30 products, it is still 200 US dollars; if you register less than 10 products under one parent entity, Amazon only charges 75 US dollars; if the registered products are ≤2, it will be free.

Many sellers use the method of creating several seed listings to get two free Vine reviews, and then merge these listings together. Some sellers even use the parent body to split and re-establish the parent body, and then participate in Vine activities to obtain preferential qualifications.

Many sellers who do this have received warnings. Amazon is particularly sensitive to color variant detection, and the chance of being split is very high recently. Seed listings are all the same product, and sellers will choose to distinguish between black-1, black-2, and black-3 when binding variants. This is the most likely to be split!

It is recommended that sellers make different images and colors for different listings to truly achieve different color variants. After updating, let the system crawl for a while before trying to merge.

By the way, this opportunistic way of obtaining Vine can be put on hold for now, as Amazon has already settled the score.

② Forced modification of categories and merging of variants

As it is becoming increasingly difficult to leave reviews, many sellers have come up with the idea of ​​merging zombie listings. They modify the product categories of products they do not sell and then merge them.

This type of variant is also the focus of Amazon's detection, and it is easy to be complained by peers. Some sellers received a store closure notice six months later because of this operation.