Master the perfect strategy to double your sales outside of Amazon

01 What is off-site promotion? Outside the Amazon ecosystem, off-site promotion is a general term for a series of actions. These actions include social media marketing, Facebook groups, deal sites, Twitter and other promotional methods, which complement Amazon's on-site link optimization, CPC, on-site promotion, etc.

02 Importance of off-site promotion Amazon off-site promotion plays a vital role in product selection and development, link ranking and sales promotion. Almost all Amazon links will benefit from off-site promotion. For this reason, we can use professional tools to observe the ranking changes and discount strength before and after off-site promotion, so as to evaluate the off-site effect and provide useful data support for off-site promotion.

Through off-site promotion , we can understand the market situation from the consumer response. If a product is not popular even when it is given away for free, then the market demand may be small. This information can help us avoid products with insufficient market capacity, and if it is popular with off-site promotion, further analysis becomes more meaningful.

Ranking and sales improvement of off-site promotions By creating large-scale promotions, using social media, groups, deal sites, etc., we can get a lot of traffic. Especially when posting off-site promotions in groups with hundreds of thousands of members, the order volume may suddenly soar, thereby improving the category ranking and further advancing the keyword ranking.

Off-site promotion can be a booster for big promotions. By conducting off-site promotion 1-2 days in advance, the order volume can be stimulated, and the category ranking can be raised to the top, thereby performing better in the big promotion interface. This also explains why some competing products achieve a burst of orders through off-site promotion a few days before the big promotion.

In Amazon sales, redundant inventory is often a problem. Through social media, Facebook groups, Deal sites, etc., we can effectively clear inventory. This not only helps save storage costs, but also improves IPI scores and improves replenishment restrictions.

03 Social Media Promotion For Amazon US site, social media promotion is a way that does not require investment. We can set up discounts directly in the Amazon backend. The advantage of social media discounts is that they are easy to set up, and Amazon Alliance users can share them on other social media platforms to achieve purchases.

04 Facebook Groups When Amazon's off-site promotions in the US market do not work, we can turn to Facebook groups. By setting a 50%-80% discount, we can hand over the product promotion information to off-site service providers and let them post it in the group. Although a certain service fee is required, social media discounts are more effective in Facebook groups than ordinary social media promotions.

05 Deal site Deal site is a promotion channel that we can control independently. Through platforms such as Vipon and viralix, we can set temporary discount codes to attract traffic, which is especially suitable for new product promotion or order replenishment.

06 Other SNS platforms include Facebook, Twitter, Instagram, Youtube, Pinterest, Google +, LinkedIn, etc. We can use these platforms to promote brands and products, attract user attention and accumulate customer interactions.

Printing social media information on product packaging can provide customers with more usage tips and new product recommendations, and positively influence brand promotion.

The above content covers the core points of off-site promotion, expressed in a concise and clear way to facilitate better understanding and practice.