What is Fruugo? Fruugo Review

Fruugo is a global e-commerce shopping platform with website operations in 32 countries across Europe, Asia, Australia and New Zealand. It offers sellers 17 languages ​​and 22 currencies to choose from, minimizing the burden on sellers.

About Fruugo

Fruugo is an interesting platform that combines features of Amazon and eBay. However, Fruugo does not allow sellers to list their own brands, and the sellers’ names are not displayed in the product listings.

Fruugo offers more than 100,000 products from more than 100 merchants in Finland, the United Kingdom, the Netherlands and Sweden. Well-known brands include Nike, Haglöfs, Suunto, TIGI, Redken, L'Oréal, Sony, Canon, LEGO and BRIO.

So far, Fruugo has achieved year-on-year sales growth of more than 200% for the third consecutive year.

Selling Country

Currently, Fruugo is localized in 23 countries around the world. They are:

EU: Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Poland, Portugal, Spain, Sweden and the United Kingdom.

Europe (non-EU): Norway, Switzerland and Russia.

Rest of the World: Australia, Canada, New Zealand, South Africa, and the United States.

Platform Advantages

Fruugo automatically localizes your products (currency, language, VAT, etc.), simplifying sales.

Fruugo will check all orders to determine whether there is fraud and hold those responsible responsible;

Fruugo has no monthly fees and charges a 10-15% commission on each order.

Fruugo is staffed with merchant support experts who are ready to provide local customer service and help sellers select the right products to sell overseas.

How sellers provide data

There are 4 easy ways to integrate your product data into the Fruugo system:

(1) Fruugo CSV and XML Feed;

(2) Partner integrations (Linnworks, Plentymarkets, and Visualsoft);

(3) E-commerce plugins (Magento, Shopify, WooCommerce, BigCommerce & Prestashop);

(4) Google Shopping Feed (coming soon).

Development History

- In August 2010, DTL (UK) merged with Fruugo OY (Finland) to become Fruugo.com Ltd. Dominic Allonby became CEO and Darren Naylor became CFO.

-In 2012, Fruugo was launched in 23 countries around the world.

-In 2014, Fruugo connected to a global content delivery network (CDN), which improved the transmission speed in remote areas. In the fourth quarter of 2014, the sales increased by more than 200% year-on-year for the second consecutive year.

- In 2015, Fruugo completed a $1.8 million private placement investment from Lord Stuart Rose (former Chairman and CEO Marks and Spencer) and former CEOs and CFOs of several major national and international retail businesses.

-In the fourth quarter of 2015, sales continued to grow by more than 200% for the third consecutive year and a new B2B website was launched.