[Independent Station Building] How to quickly obtain traffic in the early stage of a new website?

After we have built an independent website, the next step is to develop a feasible traffic growth plan. We must first clarify the overall traffic goals, such as how many visits we want to achieve in the next 3 months, 6 months, and 12 months. The traffic share of different traffic channels, such as search engine optimization (SEO), social media marketing, content marketing, email marketing, paid advertising, etc., and also refine the conversion goals, that is, how many visits will eventually be converted into paying users.

After clarifying the goals and channels, the next step is to develop a detailed work plan and schedule. For example, in SEO optimization, which keywords should reach what rankings at what time; in content marketing, how many articles should be published each week and what topics should be selected; in external link construction, how many external links should be published every day to achieve a specific weight; in email marketing, how often to send EDMs and what content to push, etc. Breaking down the goals into specific work items and assigning them to each link and person in charge can better ensure the implementation of the plan.

Content Planning

First, you need to have a few seed keywords , which are some common search terms in the industry.

Use tools such as Google Trends to find potential keywords . These keywords should have a fixed search population, and the total search volume is not large but the overall trend is rising.

After determining the keywords, distribute them reasonably in the website title, description, text, URL, etc.

First eliminate those with very small traffic, and then eliminate those with very high difficulty (you can use tools such as Ahrefs, SEMrush, etc. to check the difficulty coefficient).

Or intuitively, enter the keywords to see which of the top 3 contents are, and preliminarily assess whether you are confident of surpassing them.

When updating content, you should try to make the content contain more long-tail keywords. Generally, most users search for long-tail keywords. If long-tail keywords are more, it will bring a lot of traffic. Of course, the key content of the website should also be highlighted so that users can more intuitively understand the information you want to express.

1) Write high-quality, original content

Improve user experience and search engine rankings.

2) Reasonably arrange keyword density

Avoid keyword stuffing and keep the text flowing naturally.

3) Optimize images

Compress image size and add ALT tags to increase page loading speed and search engine friendliness.

The alt tag is generally recommended to be the keyword of the current page. If there is more than one detail page picture on the page, you can add keywords according to the content of the picture. If the page keyword is: best apples but there is more than one picture on the page, you can optimize it according to the page picture.

Content creation planning

Think of the content creation process as the process of planting trees. It is said that it takes ten years to grow a tree. When you, an SEO, create content, you are also looking forward to long-term development in the next few years and a stable source of traffic.

One thing in particular must be pointed out, SEO content creation is not creative writing that requires you to write something new and different.

On the contrary, most SEO content is practical content, and the guiding idea of ​​creation can be "imitation + surpassing".

In other words, you refer to several articles that rank high for this keyword, and then summarize what type of content you can create that is similar to them while also outstanding in some areas.

For example, you can list more ideas; elaborate on an important point; use simpler and easier-to-understand pictures to help you explain a certain part of the content; or add some videos, etc.

These "transcendences" can be thought of from the user's perspective, what kind of content can attract people to stay on this content longer.

It can also lead people to other content on your website. The longer people stay on your website, the better it is for your SEO.

External link building

By establishing links with other high-quality websites, we can improve the weight and trust of the website, thereby improving the search engine ranking. We can obtain external links in the following 4 ways:

1) Obtain high-quality, relevant external links

Quality > quantity, relevance > authority. Ensuring quality and high-quality content will help improve the authority and ranking of the website.

2) Social Media Marketing

Use social media platforms to increase your visibility and get external links. You can also post regularly on niche forums and comment on other posts. If you have a large number of subscribers, you can make it available to hundreds or even thousands of people at once.

3) Content Marketing

Create valuable content to attract other websites to actively link to it.

4) Collaborative publication of articles

You can try something similar with collaborative posting. Find another expert in your field and work together on shared content. You can write a blog post together, or each contribute some research that one author then pulls together into a complete narrative.

Content Promotion

In the early stage of a new website, there is no ranking and the content is difficult to be seen, so the content needs to be promoted.

Although this is rarely mentioned in SEO, it is indeed an idea that has been verified by many SEO operators, including myself, in internal practice.

That is, promoting the content in the early stages will help it get ranked faster.

Therefore, it is more worthwhile to spend energy to promote content. We can use various channels such as Quora, paid social advertising, community promotion, etc. The most stable and long-term promotion method is to gradually accumulate your own email list, and then every time there is new content, you can promote it through your own newsletter.

Alternatively, collaborate with other similar newsletters to promote each other’s content (some of which are paid).

Compared with cooperating with bloggers, newsletter is a more timely channel that can promote your content to the right audience as quickly as possible.

In summary, in order to quickly gain traffic to an independent website, you need to combine multiple strategies and methods. Through the comprehensive use of search engine optimization, social media promotion, content marketing, advertising and other strategies, you can effectively increase the exposure and traffic of the independent website, thereby bringing conversions to our website.