What is Amazon Listing Quality Score? Amazon Listing Quality Score Evaluation

Basic Introduction

Amazon will use the quality score to judge the quality of any listing. When a new listing is created, there is a basic score, but as data and historical records increase, this indicator will also change. It is a comprehensive dynamic data indicator value, and many factors can affect it.

In the system, the quality score is generally calculated based on 10 points. The platform will dynamically sort all the listings that have been advertised in the system and calculate the quality score. Therefore, the quality score of a listing is not only a reflection of its own listing situation, but also a reference to the specific performance of its competitors' listings.

Influencing factors

The quality score includes three major factors: product keywords, product information details, and user search intent.

In addition to these three factors, the core factors that affect the quality score include clicks and click-through rate. Clicks refer to the total number of clicks on the listing; click-through rate is a percentage, which refers to the ratio of clicks to exposure.

Specific measurement indicators

1. Natural order quantity

2. Review rate

3. Click-through rate

4. Share quantity

5. Collection

6. Add to cart quantity

7. Conversion rate

8. Number of reviews and star rating

The above 8 factors are important indicators that affect the quality score of the listing. If any of these indicators performs well, it will have a positive impact on the quality score of the listing.

Optimization direction

Based on the above specific metrics, you can optimize your listing in the following aspects to increase the overall conversion rate.

【Product images】

Number of pictures: preferably 7 or more

Main image background: should be white

Main image size: The longest side should not be less than 1600px

【Product Description】

Title: more than 80 characters

Five-point description: no less than 5

Long description: The text description must be greater than 1000 characters

EBC: A+ graphic description is required

【evaluate】

Rating: Rating value 4.0 and above

Number of ratings: 10 or more

However, it would be very time-consuming and laborious to manually check the above regulations one by one. In this regard, it is recommended to use the Listing Quality Score function of the SellerSprite plugin.

The full score is 10 points. The listing can be intelligently analyzed for quality based on three dimensions: product images, product descriptions, and reviews. The higher the score, the better the listing quality.

You can use it to self-check your listing, find out the shortcomings of your listing by comparing it with competing products, and optimize it in time to improve the conversion rate;

You can also find high-demand, low-competition opportunity products by filtering out conditions with low scores but high sales when selecting products.

References