How to Rank Higher in Amazon’s Search Results

How to Rank Higher in Amazon’s Search Results

1. Stock availability: If you don’t have stock, you will disappear from the results (out of stock is the biggest taboo!);

2. Sales history, which takes into account your listing’s conversion rate (pit sales and changing trends);

3. Listing tags, such as Amazon's Choice, Best Seller, etc.

4. Sales velocity: changes in order volume per month;

5. The number of product reviews and seller feedback, as well as the average rating;

6. Price and fulfillment method: First is sold and shipped by Amazon and Prime, second is sold by third-party FBA and Prime, and third is sold and shipped by a third party (FBM);

7. Click-through rate of products in search results;

8. Number of visits to the listing;

9. Product classification;

10. Product description;

11. A+ Page Content;

12. Number of product images;

13. How often should you update and optimize your listings?



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