New traffic entrance? Amazon’s new features stimulate consumer desire!

These days, everyone is probably overwhelmed by Amazon's FBA fees and commission policies for 2024. Basically, Amazon adjusts FBA fees every year, so this operation is no longer surprising.

The most shocking thing this time is that Amazon has lowered its commission for clothing, from 17% to 5% for items priced below $15, and from 17% to 10% for items priced between $15 and $20. There are also some other fee changes, which you can read in previous articles.

Many sellers are conservative about this incident:

“The wool comes from the sheep.”

“The overall costs don’t add up to a discount.”

“It may seem like commissions have been reduced, but in reality everyone will definitely cut prices across the board. We have to wait and see what the effect will be.”

This move caught Temu and Shein off guard!

As we all know, these two platforms have risen sharply this year, especially temu, which is deeply hated by cross-border sellers. Now Amazon has lowered the commission of the clothing category, which is obviously a counterattack against temu's price war and shein's clothing category. Judging from Amazon's performance on Black Friday and Cyber ​​Monday this year, the big platforms still have a certain impact on Amazon. Amazon's fee change may also be related to poor sales revenue during the peak season.

But you should take care of your own child, so I won’t say much about the fee changes. The recent major feature updates of the Amazon platform are worth paying attention to.

Amazon has figured out how to use AI in recent times. In order to better maintain platform traffic and improve conversion rates, Amazon is accelerating the development of AI functions. Now, the backend can not only use AI to generate listing copy, but also generate product images.

After entering the Amazon backend, enter the description and Amazon will be able to generate the product pictures you want based on your description and product.

This function mainly serves consumers, allowing them to better and more comprehensively understand the product and provide a better visual experience. This is more innovative than the traditional text and picture display method. It increases the fun of shopping and consumers' purchasing confidence. It can also reduce the return rate.

Many sellers don’t know how to create 3D models and are at a loss! Don’t worry, Amazon is developing a tool to create 3D models that can solve this problem.

Before the 3D model is replaced, sellers’ 360-degree image displays can still be viewed, but 360-degree images will not be uploaded from December 14th.