CPC Tips

1. In negation: What kind of words are accurate in negation, and what kind of words are used as negation phrases?

--- For words that are completely unrelated to your products, use negative phrases. For example, if you sell fashion shoes, but the keyword appears as fashion jeans, such words can be phrase-negated. However, if the keyword is related to the product, but has high exposure, high clicks, and low conversions, then you can use precise negation. For example, if you only sell iPhone case 7, but the search term appears as iPhone case 8 plus with screen, which has high exposure, high clicks, and low or no conversions.
 
2. In manual advertising: What kind of words are suitable for manual phrases? What kind of words are suitable for manual broad advertising, and what kind of words are suitable for manual precise advertising?

---The more precise the long-tail keyword is, the more suitable it is for manual precise matching mode. Because once a customer searches for this word, the number of products displayed is small and the relevance is extremely high. As long as your product has characteristics, customers will buy it. Correspondingly, the larger and more general the word is, the more suitable it is for manual broad matching. Broad matching will bring you more exposure. If the product has selling points, it will perform well. However, if the big word only has exposure and clicks, but no conversion, it is recommended to change the word to manual phrase and add a word after the big word. For example, iPhone case is changed to iPhone case 8