How to set up keyword bidding most effectively? Five tips to teach you

Ad space is hard to come by and products cannot be promoted? That’s because your Amazon keyword bidding is not adjusted properly! Today’s tips, five tips to remember, this wave of ad space bidding is stable!

Tip 1

The dynamic bidding system is optimized in real time and automatically adjusted to save you time and effort.

There are three modes for you to choose: increase and decrease, decrease only, and fixed bidding.

Formula 2

Manually set your desired price, don’t miss the daily updated suggested bidding prices, and adjust the bidding range in time.

Bidding < Recommended bidding, it is recommended to increase the bidding to improve the success rate of the auction

Bid ≥ recommended bid, it is recommended to increase the amount to increase the competitive edge of the auction

Formula Three

Adjust the bidding for ad placements, check the location tags regularly, and make detailed analysis of the four major data (number of impressions, expenditure, sales, and ACOS) at the top of the search homepage and the product details page.

Formula 4

It is important to find high-performance keywords and run them for two weeks to check the report.

Download a Sponsored Products Targeting Report or a Sponsored Brands Keyword Report

Sort by total sales from highest to lowest to find high-performing keywords

Check your overall ROAS and adjust your bid accordingly

Formula 5

Lower bids for low-performing keywords, reallocate budgets, and invest in high-performing ads.

The two reports are sorted from lowest to highest ROAS

For keywords with low ROAS, bid down to the average CPC level