In the blink of an eye, the calendar of 2021 has been torn to the last 20 pages. Looking back on this turbulent and extraordinary year, the Amazon journey of sellers can be said to be ups and downs, and they have struggled through ups and downs to get to where they are today.
Small and medium-sized sellers have experienced ups and downs, and the top sellers have also been inevitably caught up in the vortex of industry changes. The once glorious big sellers were sunk by the account blocking wave overnight, which can be said to be a building that was built high and then collapsed, which makes people deeply feel the turbulence of the industry structure. Looking at these leading indicators, as the wheel of industry development rolls forward, some people are actively looking for breakthroughs, while others are standing still and being ruthlessly eliminated. The court ruled to accept the bankruptcy liquidation of Global Easy Shopping As a once powerful cross-border retailer with annual sales of billions, Global Easy Shopping has repeatedly fallen to freezing point over the past year. It has been criticized by many parties due to its heavy debts, and its losses have continued to expand like a bottomless pit. Since the middle of this year, Global Easy Shopping has been repeatedly filed for bankruptcy by debt collectors. Despite the general pessimism of the outside world, bankruptcy liquidation has not been accepted. However, now, with the official ruling of the Taiyuan Intermediate Court, the bankruptcy crisis of Global Easy Shopping seems to have finally come to an end. Recently, Cross-Border Link issued an announcement that its wholly-owned subsidiary was ordered by the court to undergo bankruptcy liquidation . The announcement showed that on November 24, Zhongan Xunshi applied to the Taiyuan Intermediate People's Court for bankruptcy liquidation of Shenzhen Global on the grounds that it could not repay its due debts and obviously lacked the ability to repay. Ultimately, the Taiyuan Intermediate People's Court ruled to seize all assets of Global Shopping. ▲ The picture comes from Juchao Information Network Previously, Global Easy Shopping and Zhongan Xunshi had a sales contract dispute, and the Nanshan District People's Court issued a civil mediation document. However, Global Easy Shopping failed to fulfill its obligations under the civil mediation document, so Zhongan Xunshi applied to the Nanshan District People's Court for compulsory execution. As of the date of this announcement, Global Easy Shopping has still not repaid the payment for the goods, the amount of which is approximately RMB 2.6 million. According to the ruling of the Taiyuan Intermediate People's Court, Global Easy Shopping must submit to the court a statement of its property status, a list of debts, a list of claims, relevant financial accounting reports, and the payment of employee wages and social insurance premiums within 15 days from the date of receipt of the bankruptcy liquidation notice. ▲ The picture comes from Juchao Information Network According to Leju Finance, Global Easybuy has been involved in 372 legal cases since its establishment, of which 81.45% were defendants and 44.62% were disputes over sales contracts. In addition, there are 63 records of persons subject to execution, with a total amount of 20.8592 million yuan, and 4 records of bankruptcy reorganization. The long-term debt dispute has also caused a major gap in Global Easy Shopping's financial situation, and declaring bankruptcy is actually only a matter of time. As of September 30, 2021, Shenzhen Global had total assets of 1.727 billion yuan, total liabilities of 3.358 billion yuan, and net assets of -1.631 billion yuan. From January to September 2021, its operating income was 330 million yuan, its total profit was -211 million yuan, and its net profit was -210 million yuan. ▲ The picture comes from Juchao Information Network Judging from Global Easy Shopping's current financial situation, it has debts of more than 3 billion and net assets of negative more than 1 billion. The company has also been unable to turn losses into profits since the beginning of this year. If this continues, the gap will only get bigger and bigger, and it will be unable to repay the large amount of debt. After being filed for bankruptcy four times within half a year, Global Easy Shopping’s bankruptcy crisis has finally been settled. However, the industry situation is changing rapidly, with former superstars falling from the clouds and new stars rising. Recently, ByteDance, which has long been eyeing the cross-border e-commerce market, has made new moves again. Cross-border navigation , pursuing the dream of cross-border e-commerce! ByteDance launches a new e-commerce app! #Amazon##Cross-border headlines#Cross-border e-commerce video account ▲ Video account focuses on cross-border navigation Another cross-border move ByteDance launches independent e-commerce app
According to media reports, ByteDance recently launched an independent e-commerce app store - Fanno . The app was launched on the iOS App Store on November 16, but is still in the early testing stage. In response, ByteDance said: Fanno is an e-commerce product in the early stages of exploration, and provides cost-effective comprehensive categories to global users. Fanno is currently open in the United Kingdom, Germany, France, Italy and Spain, with approximately 40,000 SKUs covering categories such as clothing, accessories, toys, pets, beauty, and fitness. It is learned that Fanno is positioned as a comprehensive mall with "high cost performance" and low product prices. Currently, the services of the app mall include: 1. The page is mainly divided into several modules, including "New User 1 Euro Reward Zone" , "Hot Selling Zone" , "Recommended for You", etc. During the Black Friday period, the "Black Friday Promotion Zone" is also launched; 2. New user incentives: New users can get rewards, purchase goods from £0.01, and get free delivery with no minimum purchase amount and new user coupons; 3. Big discounts : There are "Top Deals" every day, with discounts up to 60%, covering men's clothing, women's clothing, cosmetics and 3C electronics; 4. Buyer Protection: You can return eligible items for any reason within 14 days of the delivery date. If the item is damaged, defective, or the actual product does not meet the description on the page, you can request a refund within 30 days of the delivery date. Although it is still in testing, the launch of Fanno also shows ByteDance's ambition to develop cross-border e-commerce. Since the end of last year, ByteDance has successively cooperated with e-commerce platforms such as Shopify and Walmart. This year, the entry of TikTok Shop in the UK and other places once again marks that its e-commerce journey has reached a new level. In addition, ByteDance has invested in cross-border companies several times this year. After investing in Zongteng Network in August, ByteDance recently set its sights on a Middle Eastern logistics company. According to Bloomberg, ByteDance has invested in iMile , a logistics company headquartered in Dubai . iMile is a local e-commerce logistics company in the Middle East, serving customers including Amazon, Noon, the largest e-commerce company in the Middle East, and Shein. It is worth mentioning that Huang Zhen, the founder of iMile, once worked in Huawei and Alibaba's overseas departments. Although ByteDance is a well-deserved social media traffic giant, it is still in its infancy in the cross-border e-commerce sector. Compared with the mature systems of established e-commerce platforms, it still faces many challenges in supply chain and logistics. The successive investments of logistics companies such as Zongteng Network and iMile have also improved the logistics shortcomings to a certain extent. Nowadays, more and more new blood is pouring into the cross-border e-commerce field. ByteDance's frequent moves also demonstrate its determination to layout this track. Under the competition of many heroes, perhaps a new pattern will be established.
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