Sellers fall into money laundering scam! Sellers who need to clear out their stock after Black Friday, please take note! (Heavy benefits included)

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During the Black Friday and Cyber ​​Monday days, major seller groups and seller communities seemed to be less lively than in previous years, with fewer good news and more complaints . Many sellers were left with a large amount of inventory , so clearing the inventory became a major problem after Black Friday . When the whole world was clearing out inventory, the greeting in the morning became : Have you cleared out your inventory ?

So some "scheming" clearance dealers spotted the business opportunity.

Recently, Zhiwubuyan has been discussing that a team has approached them under the guise of helping sellers clear out their inventory . These people promised that no matter how much the goods are worth, they will guarantee to sell them even if they have to pay 100 times the price . And they get kickbacks based on the sales volume. The higher your selling price, the more commission they get .

But is there really such a good thing as pie falling from the sky ?

Many sellers left messages below , saying that they were scammers , and even many sellers had been cheated .

  They actually take advantage of Amazon's refund mechanism . They first ask you to raise the price , promise to help you clear your inventory , and charge you a 60%-70% commission . In order to increase trust , these people will choose to place orders with black cards , and after placing the order , they will ask you to return the money to them . Within 2 weeks after the return , they will cancel all orders and apply for a refund . At that time, you will lose both your money and your people , and in serious cases, your store will be shut down .

In fact, think carefully , if you can make money by clearing goods , why do you need to operate ? Don't rush to try any remedy . So , what is the correct way to clear goods ?

1. Bundled sales as gifts

If the clearance product is cheap , you can consider bundling it with other products . When consumers reach a certain amount or condition , you can send it as a gift along with other products . On the one hand, it can expand consumers' desire to buy and stimulate consumption ; on the other hand, consumers who receive gifts will have a good shopping experience .

2. Amazon outlet deals

In fact, Amazon has a page called outlet deals specifically for sellers to clear out slow-selling products . Here , slow-selling products will be displayed in a centralized manner . Of course , you need to set a low price to attract shoppers , but please note that you cannot participate on your own at present and need to receive an invitation email.

3. Discounts and promotions

The site has a discount promotion function . You just need to choose the appropriate promotion method . For low-priced items, you can consider buy one get one free . For high-priced items, you can set a fixed discount or give away low-priced items . There are many types of promotional activities on Amazon .

But even if you are promoting something, you should make sure that the listing’s title, bullets, description, and images are accurate, so that your store can get high-quality reviews.

4. Apply for destruction directly

If the value of the product is not high , there will not be much loss even if all of them are destroyed . In order not to affect the subsequent operation rhythm , the seller should decisively remove the order in the background of the seller center and apply for Amazon to destroy it . This can also save some removal fees .

5. Trace the source and optimize the listing

The reason why a large number of goods need to be cleared out is often because the performance or quality of the goods do not meet the standards. Of course, it is also possible that the seller has problems with operational skills, which affects sales.

The most important point is that there is a problem with the optimization of the listing. We can use the buyer demand function of EasyYa to interpret the customer's expectations for the product through the buyer's points , so as to find accurate drainage words and replace them.

For example : In the picture below, " the display is very fragile " is the most complained point by buyers , so we can set the drainage words as " ergonomic , 3H hardness " to dispel the seller's purchasing doubts , and then observe for a period of time to see if the sales volume can change.

EasyYa Product Selection

Of course , merely optimizing the traffic-generating words is only a temporary solution and not a fundamental solution . Since this has already caused the product to be unsalable , prevention is the key . Through the buyer focus function in Yiya product selection , we can understand the buyer's concerns and optimize and update the products to solve the problem from the root .

EasyYa Product Selection

In addition , product slow sales may also be related to the current market environment . If the product is a seasonal product or a low-demand product , then it is necessary to adjust the product and update it in a timely manner .

Open the Yiya applet , enter keywords , and through the demand and supply in the market , you can intuitively see the sales and sales volume of the product in recent years , and easily understand the current supply and demand situation of the product . If your unsaleable goods are in a market situation of large volume but low demand for a long time through Yiya data analysis , you should consider updating your product selection .

Finally , with the lessons learned from this clearance sale , sellers must keep their eyes open and prioritize safe and long-term cross-border operations .

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