Review policy updated, Amazon issued an ultimatum, violators will be banned!

Review policy updated, Amazon issued an ultimatum, violators will be banned!


A lot of things have happened in the past two days. Maybe Black Friday and Cyber ​​Monday are really coming. Whether it is Amazon or sellers, everyone is not calm. First, there are rumors that listings containing words such as warranty and guarantee will be banned, and then there is a review policy update, and requesting reviews is completely banned. Sellers are really miserable...


1

Ultimatum December 3


Recently, Amazon quietly updated two major pieces of news on the "News" interface of the seller's backend. One is about Review. According to Amazon's official policy, starting from December 3, 2019, the communication between sellers and buyers will be updated.

 

The updated details are as follows:

If you send a message to a buyer that is permitted by the agreement, the message must not include the following:


1. Include "[Important Notice]" in the subject line;

2. Marketing or promotional information;

3. Language that incentivizes or manipulates product reviews or seller feedback;

4. Language for requesting removal or updating of existing product reviews;

5. Multiple product reviews or seller feedback requests;

6. Links or attachments that are not necessary to complete the order;

7. Link to opt out of receiving messages;

8. Logos (if they are displayed or linked to your website);

9. Any content that is different from the contact reason you selected on the "Contact Buyer" page;

 

Let’s take a look at the previous contact buyer guide. Are the requirements more detailed in the updated versions? This shows that Amazon is getting stricter and stricter about reviews.


Contact Buyer Guide


Generally, you may contact buyers only when necessary to fulfill an order or respond to a customer service inquiry. You may not contact buyers for marketing or promotional purposes (email, mail, phone, or otherwise), nor may you proactively contact buyers when a return contains an Amazon-designated gift item.

When sending permitted emails to Amazon customers, your emails must not include the following:


1. Links to any website;

2. Links to Amazon product detail pages or stores;

3. Seller logos that contain or display links to the seller's website;

4. Any marketing information or promotional content;

5. Any promotional content of other products, or information involving third-party products or promotional content.

 

After this policy is officially implemented, there will likely be a new wave of account suspensions! After all, this time it is clearly stated that from December 3, sellers must send messages to buyers in accordance with the newly updated "Communication Guidelines". Otherwise, Amazon will immediately take measures, including but not limited to:

Immediately and permanently revoke the seller’s selling privileges on Amazon and withhold funds;

Remove all reviews for a product and prevent the product from receiving future reviews or ratings;

Permanently remove the product from Amazon;

Taking legal action against the Seller, including litigation and referral to civil and criminal law enforcement agencies;

Publicly disclose the seller's name and other relevant information.

Therefore, it is recommended that all sellers strictly abide by the regulations of the Amazon platform and adjust their operating strategies in time before the policies are implemented, so as not to run into danger!


2

New lithium battery requirements


Regarding the news about the background update, the other is related to sellers who sell lithium batteries or products containing lithium batteries.


 

The original text is as follows:

From January 1, 2020, battery manufacturers and distributors must provide a lithium battery test summary in accordance with the United Nations standard UN38.3. This new global requirement applies to all lithium batteries and products containing lithium batteries.


As an Amazon FBA seller, you are responsible for obtaining this test summary for any ASIN you sell. If you do not provide this summary, you may not be able to sell your products on Amazon. In addition, all units of this ASIN in our fulfillment centers may be disposed of at your expense.

I believe many sellers are confused when they see this "UN38.3". After all, this is different from the MSDS report that everyone knows before. I checked Baidu Encyclopedia and the explanation above is as follows:


UN38.3 refers to Section 38.3 of Part 3 of the United Nations Manual of Tests and Criteria for the Transport of Dangerous Goods, which is specially formulated by the United Nations for the transport of dangerous goods . This requires that lithium batteries must pass altitude simulation, high and low temperature cycles, vibration tests, impact tests, 55°C external short circuits, impact tests, overcharge tests, and forced discharge tests before transportation to ensure the safety of lithium battery transportation. If the lithium battery is not installed with the equipment and each package contains more than 24 battery cells or 12 batteries, it must also pass a 1.2-meter free drop test.

So this certification is actually developed for the transportation of dangerous goods, and MSDS mainly focuses on product ingredients, so there is still a difference between the two. The product scope of UN38.3 certification is as follows:

1. All kinds of lead-acid batteries (such as lead-acid batteries for car starting, fixed lead-acid batteries, small valve-regulated sealed lead-acid batteries, etc.); 2. All kinds of power secondary batteries (such as power vehicle batteries, electric road vehicle batteries, power tool batteries, hybrid vehicle batteries, etc.); 3. All kinds of mobile phone batteries (such as lithium-ion batteries, lithium polymer batteries, nickel-metal hydride batteries, etc.); 4. All kinds of small secondary batteries (such as laptop batteries, digital camera batteries, camcorder batteries, various cylindrical batteries, wireless communication batteries, portable DVD batteries, CD and MP3 player batteries, etc.); 5. All kinds of primary batteries (such as alkaline zinc-manganese batteries, lithium-manganese batteries, etc.)

Basically, it covers all kinds of batteries on the market. According to Xiaokeai, UN38.3 certification is not difficult to obtain and is not expensive. Most battery suppliers have it. If you don’t have it, you can find a certification agency to do it yourself. It will take about two weeks to get it done, so sellers don’t have to worry. However, since Amazon has this regulation, sellers are better off getting this certification before January 1, 2020, otherwise the listing is likely to be banned!


Well, having talked about the two latest policies, I have to mention the news that has been circulating wildly among sellers these days—the appearance of the words warranty and guarantee in the listing will result in the account being blocked.


I learned that many sellers carefully modified all listings involving sensitive words with the mentality of "better to believe it than not to believe it". However, just when everyone was discussing whether this would result in a ban, Amazon officially came out to refute the rumor!


 


 

Therefore, sellers can rest assured that if there are sellers whose accounts are blocked due to this reason in the past few days, they can contact customer service or file an appeal to have their accounts unblocked. Finally, I still hope that all sellers can strictly abide by Amazon's regulations, operate their stores well, and improve product quality and service in order to operate in the long run!





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