Is Premium Shopping a Good Amazon Business Strategy?

Many people think that Jingpu is useful, but in fact they have misunderstood the word "Jing" and "Amazon".

A true "fine product" means that a product has one or two long selling points while meeting the basic dimensions. For example, if the same measuring ruler meets the basic dimensions of material, quality, and accuracy, there is a measuring ruler that can measure irregular shapes in addition to regular shapes, and can also be operated by one person with one hand for slightly longer distances. Products with one or two exclusive selling points are called fine products, and once "fine" and "expensive" are combined, real magical realism emerges.

Many people understand "precision shopping" as "spending one or two days analyzing categories and products, then doing industry analysis and competitive product analysis, and finally combining your own analysis dimensions to find a product from 1688 or other wholesale platforms and publish it on Amazon." If this is precision shopping, then in essence this operation method is no different from the practice of bulk uploading software.

1. The Matthew effect of e-commerce.

All e-commerce companies make money from the top players, but the head effect is more obvious on the Amazon platform. If you look at Amazon's search traffic, many categories only show 7 pages of search results, which means that it is difficult for many products to obtain stable traffic.

To illustrate the Matthew effect of e-commerce, here are two sets of data:

Through these two sets of data, everyone should know what the Matthew effect is and why e-commerce business traffic is everything we think about when we think about the essential issues.

2. The reason why we spend time and energy on product selection is that it is unique.

3. Attacking from all sides in resource allocation often results in nothing being achieved.

Amazon’s correct product selection strategy is to avoid the trap of “dying in the middle”

The core of e-commerce orders is traffic. Many people may have heard of the " barbell strategy ", which is also applicable in actual operational strategies, because the characteristics of Internet traffic are both the Matthew effect and the long tail effect. The "die in the middle" is actually a popular expression of this effect of the Internet.