What is Zalora? Zalora Review

ZALORA is a fashion and beauty e-commerce platform headquartered in Singapore, providing users with fashion, accessories, shoes, and cosmetics and skin care products.

About ZALORA

ZALORA is affiliated with Rocket Internet, a German e-commerce incubator headquartered in Berlin, Germany. Rocket hopes that ZALORA can become the Zappos of Asia.

ZALORA covers 11 countries in the Asia-Pacific region, including Hong Kong, Taiwan, Singapore, Indonesia, the Philippines, Thailand, Vietnam, Malaysia and Brunei in addition to Singapore. Currently, there are about 900,000 unique visitors per month and 900,000 page views per month.

ZALORA sells international brands, including Nike, New Look, River Island, etc., and local brands are also sold on each section website.

ZALORA also includes TheIconic, an online fashion shopping platform operating in Australia and New Zealand.

Southeast Asian Market

Southeast Asia has a population of 600 million, which is less than half of China's population, and has a high population density. As an Asian region, it has a natural geographical advantage over China, and its consumption habits are similar to those of China. Compared with developed markets in Europe and the United States, the Southeast Asian market is still in the category of emerging e-commerce markets, and e-commerce infrastructure such as the Internet, logistics, and payment systems are still under development. However, due to the same geographical advantage, compared with other emerging markets such as Africa, Latin America, and Russia, China's logistics solutions to Southeast Asian countries are more diverse and have shorter timeliness. Southeast Asia has a population of more than 600 million, of which 340 million are Internet users, and the e-commerce market is as high as 21.8 billion US dollars.

Which site should a novice choose to open a store

ZALORA currently has outstanding sales business in Singapore, Indonesia and Australia, with large traffic. Cross-border e-commerce sellers can focus on opening stores in these three sites in the early stage. In addition, the official language of Singapore and Australia is English, and the English level of Indonesians is also very high.

How to join

Currently, ZALORA does not have an investment promotion team in mainland China, but it does have a Hong Kong station and an investment promotion manager in Hong Kong to assist in handling entry matters.

1. The merchant can contact the investment manager by sending an email to their marketing department. You can also click "Become a Seller"

Then fill in the registration information online: name, address and contact number are required.

1. After completing the information, ZALORA will reply to the merchant's email within 7 days to arrange the meeting time and place.

2. The two parties meet and the merchant needs to bring samples to the site. In the first meeting, the merchant and ZALORA discuss matters such as profit margin and payment.

3. The two parties may need to negotiate several times regarding the entry matters and terms, and this process may take several weeks.

4. If both parties reach a cooperation intention, ZALORA will require the merchant to store part of the products at their headquarters.

5. For example, for clothing products, ZALORA will hire models to display the products and take photos of them. The model fees are borne by the ZALORA platform.

6. After that, merchants can upload photos and product descriptions on the website

7. ZALORA will email merchants the previous month’s sales performance report at the beginning of each month.

8. Both parties have no objection to the sales performance report, and ZALORA pays the merchant.

Development History

-In early 2012, ZALORA went online.

-In early 2013, ZALORA expanded its business to Malaysia and provided delivery services to Brunei.

-In October 2013, ZALORA launched its own brand Ezra.

-Since April 2014, ZALORA has allowed individual merchants to join the ZALORA open platform. However, after these merchants reach a certain sales volume, ZALORA will charge a portion of the commission from the merchants.

-In October 2015, Asia's largest apparel e-commerce brand ZALORA officially launched its iOS and Android versions of its mobile shopping app in Taiwan.

Financing

In September 2012, ZALORA received tens of millions of dollars in investment from JPMorgan Chase.

In March 2013, ZALORA received a $26 million investment from German retail group Tengelmann.

In May 2013, ZALORA received a total of $100 million in funding. Other long-term partners of Rocket Internet, including Summit Partners, Investment AB Kinnevik, Verlinvest and Tengelmann Group, also participated in this round of investment.

In December 2013, ZALORA announced that it had received US$112 million in financing, setting a new record for financing for fashion e-commerce companies in Southeast Asia.