There are only two months left before the end of 2021. Looking back on this year, wave after wave of account bans swept in, hundreds of accounts were wiped out, and sellers experienced unprecedented turbulent times.
Many sellers have chosen to fight back against Amazon with legal weapons, filing 28-page tearful complaints and taking it to court. However, judging from the current progress, the chances of a successful appeal are slim to none. However, as the saying goes, hitting bottom will inevitably lead to a rebound. Just as sellers were preparing for the peak season promotion, a large number of second-instance accounts were suddenly restored, which was undoubtedly a good signal for sellers. Suspected to be a system misjudgment, a large number of second-instance accounts were automatically restored! Since the beginning of this year, Amazon's policies have become increasingly tightened, and new account registrations face more and more review levels, especially the increasingly strict second review. Many sellers have been rejected despite submitting real information many times, and many sellers' accounts have been wiped out in the sudden second review sweep. One investment manager complained that the number of people who applied for the second review this year was almost as high as the 2019 cleanup period. However, recently, Amazon's strict review system seems to have shown signs of loosening. It was learned that the sellers who had not received a response after uploading their information suddenly received emails confirming that they had passed the second review. A seller said that a new account he registered not long ago triggered a second review. However, before he submitted an appeal, he received an email from Amazon and his account was reactivated. ▲ The picture comes from the seller communication group Soon, more and more sellers reported that their accounts were automatically restored after the second review. Many of them passed the review inexplicably without undergoing video verification or submitting relevant information. ▲ The picture comes from the seller communication group However, some sellers who received the same email said that their stores were frozen after a few days. After consulting customer service, they were told that it might be due to an error by the performance team. ▲ The picture comes from the seller communication group Amazon said in the email: We reviewed the information you submitted and reactivated your account. In order to maintain community order, we will act cautiously, but misjudgments may occur occasionally. ▲ The picture comes from the seller communication group Some sellers said that due to an error in the second review system, most of the accounts that triggered the second review this year were misjudged and are now being restored. In addition, sellers whose accounts were cancelled due to repeated uploads of information can also pay attention to their emails in the next few days to confirm whether it was a misjudgment. According to feedback from sellers, the accounts that were automatically restored this time were all registered in the new round of investment promotion in October. Currently, 90% of the accounts have been reactivated, while a small number are still nowhere in sight. For the accounts implicated in the second-instance turmoil in the first half of the year, there is basically no hope of appeal. Therefore, some sellers speculate that it may be because the registration approval rate for investment promotion this year is too low, and Amazon has relaxed the review mechanism in order to meet its KPI. Regardless of the specific truth, what is certain is that the loosening of Amazon's review threshold has not only increased the success rate of account registration for sellers, but also avoided the cumbersome appeal process and reduced risks accordingly. Is Cross-border still alive? Lechuang's independent website business is thriving! ! Under the impact of the account closure wave in the first half of the year, the business environment has become more difficult, which has to some extent led to an increase in negative energy and weakened confidence among many sellers, and the previously hot investment promotion has also cooled down. However, it is worth noting that the big sellers who were the first to bear the brunt of the bloodbath have not given up and are tenaciously saving themselves. As a once-popular listed company, Cross-Border Link encountered a series of major changes in the first half of the year that are truly regrettable. Now that 2021 is coming to an end, in the latest disclosed third-quarter financial report, Cross-Border Communication achieved revenue of 1.934 billion in Q3, a year-on-year decrease of 50.32%; net profit attributable to shareholders of listed companies was 64 million, a year-on-year decrease of 164.28%. ▲ The picture comes from Juchao Information Network In the first three quarters of this year, Cross-Border Link achieved a total revenue of 7.533 billion yuan, a decrease of 41.97% compared with the same period last year; and achieved a net profit of 497 million yuan, an increase of 33.67% compared with the same period last year. Regarding the decline in performance, Cross-Border Link stated that the main reasons were the basic stagnation of its subsidiary Global Easybuy and the sale of Paton. It can be seen that Cross-border Communication's various performances are currently in a loss-making state, and there is still a long way to go to achieve a turnaround. However, as of now, Cross-border Communication's total net profit in the first three quarters has maintained a slight increase, and it seems that there is still a glimmer of hope to reverse the situation. In addition to Cross-Border Link, the battle report of another cross-border blockbuster, Lechuang Holdings, has also attracted much attention. Cross-border navigation , diversified business and blossoming! Lechuang shares Q3 performance highlights #Amazon##Cross-border headlines#Cross-border e-commerce video account ▲ Video account focuses on cross-border navigation During the reporting period, Lechuang's revenue was 703 million yuan, up 19.97% year-on-year; net profit attributable to shareholders of the listed company was 39 million yuan, down 57.58% year-on-year. In the first three quarters of this year, Lechuang achieved a total revenue of 2.1 billion yuan, up 72.27% year-on-year; net profit was 124 million yuan, down 23.46% year-on-year. ▲ The picture comes from Juchao Information Network The financial report shows that Legg's net profit has declined, mainly due to two reasons: first, the introduction of talents and technology research and development have led to increased costs; second, macro factors such as freight, raw material prices, and the epidemic have caused certain pressure in the short term. At the same time, the business performance of Lechuang's independent website is eye-catching, and the proportion of its DTC independent channel revenue continues to increase. The scale of overseas warehouses has also continued to expand, which has improved Lechuang's bargaining power in the entire value chain and had a positive effect on cost optimization. Overall, Lechuang's overall development prospects in the future remain very good, and as unfavorable macro factors improve, profitability will also improve. What do you want to say about this? Feel free to leave a message in the comment area~
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