Amazon discount types & stacking calculation method latest version

If the price of a deal on Amazon is lowered, will it necessarily mean a loss? In fact, this is not the case.

The right promotion strategy can help Amazon sellers avoid losses. Today, I will introduce some rules and strategies for Amazon promotions.

🟨1 . Deal Price

The Deal Price refers to the final selling price that the buyer needs to pay to purchase the promotional product;

The maximum discount price refers to the highest discount percentage Amazon allows on each SKU during a specific date.

🟨2 . Factors affecting promotional prices

When signing up for promotional activities, it is not difficult to find that the discount settings usually include the following two information points:

1. What is the minimum discount from the current price?

2. The lowest price in the past few days

It is not difficult to find that we cannot raise prices during promotions, so we must plan prices before submitting promotions. However, the promotion price will be affected by the current price and the lowest price in the past few days, so we have to judge what price will be included as the lowest price by Amazon.

• 7 Day Deal affects both the base price and the lowest price of ASIN

• Lightning Deals do not affect the base price of an ASIN, but they do affect the lowest price.

• Deal of the Day affects both the base price and the minimum price of an ASIN.

• Prime Exclusive Discounts affect both the base price and the lowest price of an ASIN.

• Coupons do not affect the base price of an ASIN, nor the lowest price.

• Points do not affect the base price of an ASIN, nor the lowest price.

• Coupons and points will not affect the price of promotions, but BD, LD, and Prime Day will affect the promotional price.

🟨Amazon discount stacking

Next, we will explain to you the calculation rules for the superposition of various promotions/discounts and give examples to avoid discounts on top of discounts and "zero-yuan purchases".

Amazon ’s promotions include coupons, promotions, flash sales (LD/7DD), Prime Exclusive Discounts , etc.

1. Overlay between Coupon and Promotions

Discounted price = original price * (1-coupon discount-promotional discount)

Example: The product is priced at $80, and a $10 coupon and a 20% off promotion are set.

The actual selling price is: 80*(1-20%)-10 = 54

2. Prime Exclusive Discounts and Coupon/Promotion Discounts

1. Prime Exclusive Discounts and Coupons

Discounted price = original price * (1-member exclusive discount) * (1-coupon discount)

Example: The original price of the product is $100, and a 10% off coupon and a 30% off member-only discount are set. The actual selling price is: 100*(1-30%)*(1-10%)=63

2. Prime Exclusive Discounts and Promotions

Discounted price = original price * (1-member exclusive discount) * (1-promotional discount)

Example: The original price of a product is $100, and a 50% off promotional discount and a 20% off member-only discount are set. After the three discounts are combined, the actual selling price is: 100*(1-20%)*(1-50%)=40

3. Prime Exclusive Discounts are combined with Coupons and Promotions

Discounted price = original price * (1-member exclusive discount) * (1-coupon discount-promotional discount)

Example: The original price of the product is $100. There is a 30% off coupon, a 20% off promotional discount, and a 20% off member-only discount. The actual selling price is: 100*(1-20%)*(1-30%-20%)=40

3. When LD is combined with coupon or promotion in flash sales

1. Superposition of flash sales LD and coupons

Discounted price = original price * (1-coupon discount-flash sale discount)

Example: The original price of the product is $100, and a 30% off flash sale and a 10% off coupon are set. The actual selling price is: 100*(1-30%-10%)=60

2. Superposition of flash sales and promotions

Discounted price = original price * (1-promotional discount-flash sale discount)

Example: The original price of the product is $100, and a 20% off flash sale and a 50% off promotional discount are set. The actual selling price is 100*(1-20%-50%)=30

4. When 7DD is combined with coupons or promotions, the discount is not calculated independently based on the selling price. Instead, the discount of the coupon or promotion is calculated based on the price of 7DD.

1. Superposition of 7DD and Coupon

Discounted price = original price * (1-7DD flash sale discount) * (1-coupon discount)

Example: The original price of the product is $100, and a 20% off 7DD flash sale discount and a 10% off promotional discount are set. The actual selling price is: 100*(1-20%)*(1-10%)=72

2. Superposition of 7DD and promotion

Discounted price = original price * (1-7DD flash sale discount) * (1-promotional discount)

Example: The original price of the product is $100, and a 20% off 7DD flash sale discount and a 50% off promotional discount are set. The actual selling price is: 100*(1-20%)*(1-50%)=40

🟨Things to note when discounts are stacked

1. Setting the maximum purchase quantity to 1 or 2 can prevent losses from overlapping discounts and prevent competitors from deliberately shorting inventory.

2. Double-check to see if there are any other promotions in effect at the same time, and make it a habit to check every day to see if any discounts are stacking up.

3. When a promotion starts, always pay attention to sales. If there is any abnormal order, cancel the coupon immediately, purchase discounts/social media promotional codes/other preferential activities

4. It is recommended to control the total discount within 70%. For new accounts, new stores and new links, it is not recommended to launch large-scale off-site campaigns to avoid being warned by Amazon due to a surge in sales from off-site activities.