What is a Plan of Action? Plan of Action Review

A Plan of Action (POA) is a letter of appeal that sellers need to submit to Amazon when their accounts are suspended due to poor performance, violation of sales policies, or infringement. As a seller whose account has been suspended, you need to try to convince the Amazon team to restore your sales privileges, so the POA appeal letter must be convincing.

Main reasons for account restriction

Poor account performance, sales policy violations, and copyright infringement.

POA Format

1. Explain what happened to your account? The information you provide must be relevant to the reason for the suspension.

2. What actions have you taken to resolve the above problems? There should be practical measures, such as installing automatic fault protection devices on the equipment to prevent problems from occurring again.

3. What have you done to prevent these problems from happening again?

POA Content

1. Check your link description, pictures, selling points, etc. to see if they are detailed enough and whether there are any subjective words you wrote, such as high quality, which are very subjective. If there are any, remove them.

2. Check and categorize the reasons for customer returns.

3. Check the customer reviews, and focus on those with less than three stars. And classify them. In addition, there may be hidden negative reviews among the four-star and five-star ones, so check and classify them as well.

4. Check the customer service email for this ASIN. Generally, customers will contact you only when they have questions. If so, list the reasons.

5. Finally, you need to write a detailed plan for each of the above points, and also write about some efforts you will make in the future to improve customer experience, such as using FBA logistics for shipments or unconditionally replacing or refunding products if a customer contacts you and is dissatisfied with the order.

Optimization Tips

1. Stay professional. Do not comment on Amazon’s processes or the slowness of the Amazon team in handling things. Do not tell Amazon about your disappointment and sadness about your account being frozen.

2. Keep it simple and present the facts, focusing primarily on policy issues rather than performance indicators.

3. Use bullet points or numbers instead of paragraphs to express what you know is wrong and the steps you have taken to correct it.

4. Include a brief introductory paragraph that quickly shows Amazon your overall grasp of what happened and the problem you’ve solved.

5. Do not include irrelevant information or comments about the account review process or Amazon. Focus on showing that you have resolved relevant information.

6. If you receive a policy warning, please do not blame the buyer. There is always a reason behind the complaint, and sellers should understand and move forward.

7. Make sure the “Action Plan” includes specific methods for dealing with all factors that lead to account freezing.

remind

Whether you are a large seller or a small seller, when your account is blocked, you should take the corresponding responsibility to improve your operations. This is also the basic principle of Amazon management. Sellers should learn from Amazon and show a positive attitude in the POA.

Notice

There are many POAs circulating on the Internet. Sellers should not directly plagiarize other people’s POAs when encountering corresponding problems. If the reviewer you encounter happens to have seen similar copywriting, he or she will directly reject your POA, or it may cause related risks because it is too similar. It is recommended that sellers refer to other people’s ideas and write according to their own actual situation when encountering problems.

The possibility of POA being approved in one go is not very high. You must be patient and keep submitting modifications to let Amazon see your attitude and actions.

policy

In early 2018, Amazon’s account freezing agreement was significantly updated. Previously, sellers would have their funds and accounts frozen immediately if they violated the policy.

Now, Amazon has given more wiggle room. When a seller's account is at risk of being frozen, Amazon will send an email from the Pre [email protected] address to the seller in advance, detailing the seller's violation. These emails are usually subject to "You are at risk of being suspended" or "Please submit an action plan to avoid suspension". Sellers can "choose" to submit a Pre POA (Plan of Action) for Amazon to review. Amazon will refer to this POA to decide whether to freeze the seller's account.