Primeday registration begins! Alternative event date confirmed

Originally, Primeday was going to be postponed due to the epidemic, and now the riots in the United States have made the situation worse. Will the chaotic and dangerous delivery environment cause Primeday to be further postponed?

The good news is that registration for the Primeday promotion on the Japanese site is now open. After reading the registration details and combining it with the previous Summer Sale news, I can say with certainty that the postponement of Primeday to September is a foregone conclusion.

According to the previous schedule, the Prime Day held in mid-July would be registered about three months in advance, basically opening in April and closing in May. This time, the Japanese site was the first to open registration for this year's Prime Day, and the deadline was unexpectedly July 10.

According to the usual rules, the date of Primeday this year will definitely be in September. And the relevant time nodes of Primeday in Japan will not be too different from that in the United States. Last year's membership day started uniformly around the world, so I estimate that Primeday in the United States will also be in September, and registration for the event will start soon.

News from the US site is always earlier than that from other sites. As for why the US site has not released news about Primeday this year, it is probably because the epidemic in the United States is more serious, and the recent domestic riots in the United States are also very serious. Even many Prime delivery vehicles have been smashed and robbed.

In this case, Amazon will definitely wait and see the situation before deciding when to announce Primeday and open registration. If the situation in the United States further deteriorates, it is not impossible to postpone Primeday.

Amazon sellers' important mid-year promotion has become a year-end promotion, and the sellers of summer products are the ones who suffer the most. Everyone knows that seasonal products should be planned and cleared out early, and basically July and August are the time to clear out summer products . Prime Day in mid-July is a very important node for these sellers. It is hard to say what will happen to other sellers if it is postponed to September, but sellers of summer products will definitely suffer a big loss.

However, after postponing Prime Day, Amazon also launched a "Summer Promotion" to occupy the mid-year peak season. Now there is specific news about this "Summer Promotion", which will be launched on June 22.

There is a term inside Amazon for this new promotion on June 22, called "Biggest Sale in the Sky." It seems that they want to make this event feel like a small Prime Day.

According to the current revelations, the sellers who have received invitations are all sellers in the fashion and clothing categories. I speculate that the main purpose of this event is most likely to digest the summer clothing inventory.

Here is some information about the Summer Sale:

1. So far, only invited (email invitation) sellers can participate, and the possibility of opening up participation in the future is not ruled out.

2. The estimated duration is about 7 to 10 days, and the process may be similar to Prime Week.

3. Invited sellers need to offer a discount of at least 30% of the lowest price within 30 days.

4. Although this promotion serves as a substitute for Prime Day, it is not clear whether it is limited to members like Member Day. Amazon may also adopt a tiered discount method to give Prime members better prices.

As a test of Primeday after the epidemic, this summer discount event will have great promotion and publicity as well as traffic support. Amazon will definitely do a good job in this event to show its strength to sellers and buyers and lay a good foundation for Primeday. If you can be invited to participate in the "Summer Sale", this event is very worthwhile to participate.

Sellers who have not received an invitation yet do not need to worry, as invitations may be opened in batches later.