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Many Amazon users only look at the pictures when shopping, not the listings. So can your pictures attract these buyers? Do you know what type of pictures can increase click-through rate? Do you know how many pictures are most suitable? You will know after reading this guide. Amazon main picture optimization Amazon's main picture is the most important picture, which is equivalent to the storefront. It must be able to attract consumers' attention and make them want to buy. The shooting angle of the main picture is very important. Take pictures from as many angles as possible and select the best one. If your pictures are more novel than others, the probability of attracting customers is greater. It’s best to have four perfect angles so you can test which angle of the main image works best, which can go a long way in improving your rankings. Pay attention to modifying the flaws in the image. Adding shadows or reflection effects will make the image more attractive. Generally, there are three types of pictures displayed by sellers, namely main pictures, life pictures and floor plans . The main picture is a picture showing the product with a white background, the life picture is to show the product usage scenario, and the floor plan is to show some important data information of the product.
Many sellers mainly use the first two types of pictures and ignore the application of the last type of pictures. Lifestyle pictures must capture the moment when the product is in use, and can also show the model's reaction to the product. The model of the lifestyle picture must be the same group of people as your product's audience . For example, if your customers are 35-40 year old women, then the model should also be 35-40 year old women. The more similar the model is to the audience, the more you can capture the audience , because when the customer sees the picture, it is easier to feel involved. Regarding the shooting of life pictures, you need to pay attention to the following points:
It is best to have a shallow depth of field, that is, the person is clear and the background is blurred The product is still the protagonist, not the model One use of display products Models are similar to audiences
Floor plans are the most easily overlooked by sellers. Some sellers even think that using floor plans violates Amazon’s terms, but floor plans can actually be used as non-main images.
To take advantage of the flat image, it also depends on the type of product you have. Some products use flat images, while others are just mediocre. There are mainly the following types of floor plans: Consumers cannot see the products when shopping online, so they have no way to perceive the products. Not showing the product proportions can easily lead to misunderstandings, bad reviews, and refunds. Many consumers only look at pictures and not the text, so you can make this information into pictures.
Scale drawings do more than just show the proportions of a product; they can also showcase the benefits and features of a product. The following products provide scale diagrams to great effect: Bags or any wearable products Products with a wide range of sizes Products that are larger or smaller than average Products whose size affects their use If you are holding a sale, you can insert a sale graphic. Displaying sale information in the listing is easy to be overlooked. Some expensive products, or products that consumers usually only buy one, are not suitable for sale graphics. This is the most commonly used type of floor plan that focuses on showcasing the features of your product with a brief description of each feature. The design guidelines for annotation diagrams are as follows : Keep it simple, not too complicated, but not too simple either. Colors, graphics, and fonts catch the eye. The text in the image can be taken directly from the bullet points, but first of all, your bullet points must accurately describe the product. You can modify and shorten it slightly. · Do not label more than 4 images per picture. If necessary, you can split it into two labeled pictures. If your product is clearly superior to most of your competitors, you can use a comparison chart . If your product does not have a clear advantage, do not use it. If your product needs to be installed, or consumers are not sure how to use it, then an instructional diagram is very useful and can show you how to install or use the product. If the product has many parts, you can provide a box picture to let consumers know what they are buying. Don't give a picture of each part, which can easily confuse consumers. It is best to have a picture of the whole product.
If your product has multiple uses, a multi-function diagram can come in handy to help users understand the various uses of the product.
The uploaded pictures should be of the same style. The seller's pictures should achieve such an effect that consumers can know what problems the product solves and understand the product's functions and advantages after viewing your pictures. The above is an introduction to the types of Amazon product images. Sellers can use them according to their own circumstances. Statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained. |
