Post-holiday shopping survey in the United States: Gift card spending continues to grow! Amazon is still the preferred platform!

It is learned that according to a survey by market research firm Software Advice, only 32% of people shopped online this Christmas, which is a decrease compared to 2020. In addition, more than 45% of people said they would shop online in January 2020.

Software Advice noted that due to global supply chain disruptions, U.S. shoppers' spending on gift cards will continue to grow in the future, with sales in this category having grown 20% over the past year.

It is worth noting that 87% of consumers who plan to buy gift cards said that their actual spending amount is often higher than the face value of the card. Among them, about one-fifth said that the actual spending will be $41-50 more, and about one-seventh said that it will be $51-60 more.

According to Software Advice, Amazon remains the preferred platform for U.S. consumers to shop after the holidays. 58% of respondents said they would continue to shop online on Amazon in January. In addition, 36% of respondents said they would shop on other brands and retail websites, and 42% would choose to shop in physical stores.

Editor ✎ Nicole/

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