Cross-border headlines of the week | This hot-selling product was urgently recalled, and the seller directly lost millions

6,500 hot-selling products were urgently recalled

Once a product has safety issues and is recalled, the seller will inevitably suffer huge losses.

Recently, a children's product was exposed to have problems. The U.S. Consumer Product Safety Commission (CPSC) issued a notice announcing an emergency recall of a children's multi-functional bicycle helmet sold exclusively on Amazon under Wemfg, citing safety hazards.

TEMU’s in-site advertising feature is expected to be launched in mid-January

On January 8, according to official news, the TEMU in-site advertising function will be launched soon and is expected to be released in mid-January. TEMU related personnel said that this function will provide sellers with accurate and efficient product promotion channels and further enhance the platform's marketing capabilities. From the operation process, sellers who want to use this function must first log in to the TEMU merchant backend, enter the advertising platform to sign the advertising agreement, and then bid and set the budget, and then observe the product data effect to optimize and adjust the advertising strategy.

It is understood that the period from the launch on January 11 to the official release is the internal testing stage of this function. Stores that meet the following requirements can apply for the internal testing: 1. There are many dynamic sales links in the store; 2. Semi-hosted or US notebook stores; 3. Stores with a strong desire for advertising traffic.

Some industry insiders believe that by participating in the internal test, relevant sellers can gain a deeper understanding of TEMU's in-site advertising function in advance, and seize the market opportunity after its official launch to maximize advertising benefits. At the same time, some sellers also said that this function also indicates that TEMU has further matured in the e-commerce field, ushering in the era of paid investment, which is similar to the forms of Pinduoduo and Amazon.

TikTok Shop expands collections category

Strengthen product authenticity review

On January 7, TikTok Shop recently announced the launch of 10 new collectibles categories, aiming to provide collectors with more choices and ensure that all high-value goods undergo strict identity verification. The expansion of TikTok Shop covers a variety of collectibles, including comic books, fan publications, and art books, as well as sports memorabilia and entertainment collectibles, such as signed jerseys and other autographed items.

According to a statement from TikTok Shop, these new categories will ensure that all goods sold on the platform are genuine by strengthening the authenticity review of goods. In order to enhance consumer trust, the platform requires merchants to provide detailed information on the condition and authenticity of goods, and conducts strict audits on authentication companies to prevent counterfeit goods from entering the market and enhance consumer trust in the platform.

The expansion of TikTok Shop enters a highly competitive market. Last summer, Walmart Marketplace launched its own collectibles store, allowing merchants to pre-sell collectibles. eBay, the global leader in the collectibles market, is also constantly launching new features to meet the needs of collectors.

TikTok Shop may be launched in Mexico on January 13

On January 6, according to the TK Observation official account, TikTok Shop will be launched in the Mexican market on January 13. The first batch of stores will be allowed to enter, merchants can upload products, and influencers can apply for samples and prepare videos. The influencer sales function will be launched on February 6, and the Mexican TTS mall will open on February 13.

People familiar with the matter said that merchants are currently being invited, and the first batch of merchants are all local sellers. In addition to inviting top sellers from the Mexican local e-commerce company Meikeduo, TikTok has also begun targeted invitations from top sellers in the TTS US market and top sellers on Amazon, including large cross-border e-commerce sellers such as WYZE.

The insider said that they have obtained the internal test store account, and as an invited merchant, they have begun to submit the first phase of activities. It is understood that TikTok's first batch of activities in the Mexican market will allocate a budget of 2 to 3 million US dollars for product subsidies. Buyers will have the right to enjoy a 50% discount on three orders, and merchants will have the right to free commission and free shipping for two months.

China's big brother makes Yiwu small toys popular

Sellers work overtime to catch up on orders

At the end of 2024, a Chinese blogger named "Daolege" became famous in Times Square, New York, with his unique sales method and extremely limited English vocabulary. Through simple but magical hawking, he pushed an originally unknown Yiwu toy "Burning Eye Dragon" to the international stage, attracting the attention and heated discussion of the entire network.

The sales method of "Daolege" is very "simple and crude". He stands in the crowd of Times Square in New York, holding the "Blast Eye Dragon" toy, repeating the simple English phrase "Spit Daole" (Two Dollar) over and over again. No matter what questions the customers ask or what color toys they need, his answer is always only one: "Spit Daole".

Although Dao Le Ge's English was ridiculed by netizens as "plastic English", this simple and direct sales method achieved unexpected results, attracting the attention of a large number of passers-by. Many people stopped and bought this seemingly ordinary toy out of curiosity.

"Burning Eyes Dragon" is a kneading toy produced in Yiwu. It was originally launched as a zodiac product, with mediocre sales in China and a price of less than one yuan. However, with the promotion of "Daolege", this toy quickly became popular, with tens of thousands of orders sold per day, and even out of stock. Many Yiwu manufacturers are working overtime to produce to meet market demand. It is reported that this toy is not only popular in the United States, but has also been sold to Vietnam, Europe and other countries, becoming a veritable "world toy".

So far, in addition to the video posted by Dao Le Ge himself on social media platforms, bloggers have also posted related recommendation videos on platforms such as Instagram and YouTube. On cross-border e-commerce platforms such as Amazon, the price of this small toy has even reached US$9.99.

Starting with 300,000

Carrying a top seller with an annual income of over 1 billion

As technology is changing rapidly, 3D printing technology, as a cutting-edge technology, has gradually moved from the professional field to the general public. In this wave, Creality has successfully promoted 3D printers to overseas markets with its excellent products and outstanding globalization strategy, and returned with great success.

According to the introduction, Creality was founded by a startup team of four people, who started their journey in the field of 3D printing with a start-up capital of 300,000 yuan. Today, Creality has grown from a little-known brand to one of the world's largest 3D printer manufacturers, with annual revenue exceeding 1 billion for many consecutive years.

Creality's success is inseparable from its strong R&D strength and innovation capabilities. For example, Creality's K2 Plus Combo won the "Product Group Gold Award" at the 7th China Design Award for its innovative industrial design concepts and technologies.

After years of hard work, Creality has not only established a firm foothold in the domestic market, but has also shined in overseas markets, becoming the world's leading brand of consumer 3D printers. According to statistics, Creality's 3D printers have been sold to 192 countries and regions, with more than 1.6 million users worldwide and cumulative sales of more than 5.5 million units. In addition, Creality has also been successfully selected into Google's "Growing Star List" and has been recommended by authoritative media such as CNET and Space many times.