In late November 2019, an advisor to the European Supreme Court said that Amazon should work hard to check trademark infringement by sellers. Amazon responded that it is continuously investing a lot of money to fight bad sellers on the platform and is committed to removing counterfeit products. Many sellers are also facing the problem of their own brands being infringed by counterfeit goods, and hope to protect their own brands through various means.

It is true that cross-border e-commerce has entered the era of branding, and infringement issues are receiving increasing attention.

Trademark is the first step in brand registration

Amazon is constantly increasing its efforts to combat counterfeiting. Among them, Amazon Brand Registry can provide additional security for brand products that are vulnerable to counterfeiting. Sellers registering their own brands means that they have full control over their product listings and can report sellers who manipulate your product pages and change your product information.

So how do you register your brand on Amazon? Once your brand is registered (R mark takes effect), you can register your brand on Amazon. In short, in order to obtain Amazon brand registration, sellers must first own a trademark .

Complete List of U.S. Trademark Registration Classifications

Generally speaking, trademark protection has a certain applicable area and a certain range of goods or service categories, so sellers need to determine the trademark category based on the product. However, there are many types of registered trademarks, so how do sellers determine the trademark classification when applying for a trademark?

It is strongly recommended that every cross-border seller press Ctrl+D to save this URL

Advantages of Trademark Registration Classification Table

Icon text classification

In the trademark classification table, a total of 45 categories are divided, including chemical raw materials, daily chemicals, medicines, metals, jewelry and watches, etc. It can be said that it covers all the categories that most cross-border sellers will be involved in.

Each category corresponds to a small fresh icon logo , which not only satisfies the sellers' search aesthetics, but also retains the characteristics of trademark classification. It is simple and clear, making it convenient for sellers to search under the corresponding category.

Tabular presentation

The trademarks included in each category are presented in table form .

The category, number, Chinese and English names of the products and remarks corresponding to each trademark correspond one by one, which is concise and clear.

Search engine query

When the scope of a trademark is vague and difficult to define, and the seller is unable to determine the category to which it belongs, a direct search query can be performed.

Simply enter the product name in the search bar to perform a quick search . Both Chinese and English are supported .

Taking "website" as an example, the search results not only have Chinese and English translations, but also display the category to which the corresponding group belongs, making it easier for sellers to learn more details.

Check whether the trademark has been preemptively registered

As we all know, trademarks are protected by local national laws. Products registered with Chinese trademarks can be sold in the United States and other sites, but they are not protected by the trademark laws of the United States and other countries. Therefore, some sellers' trademarks are preemptively registered abroad, and they are also accused of infringement, thus falling into infringement disputes, which is time-consuming and laborious.