What is Amazon rating? Amazon rating review

Front desk display

A Listing = Customer Reviews + Customer Ratings.

Customer reviews include: text, pictures, videos (with name, surname and address)

There is a summary number at the bottom of the Customer ratings PC version;

The score can only be calculated based on the proportion of reviews (no name, surname or address)

Before and After Comparison

Buyer backend screenshot

Features

Amazon can make it easier for buyers to participate in feedback through Rating;

Amazon has greatly reduced the importance of the previous VP logo through Rating;

If you don't want to buy, you can just leave a rating.

Amazon to launch One-tap Ratings feature

If a buyer wants to write a review, they need to fill in the review title and content about the product, which makes many buyers too lazy to leave reviews, resulting in a low natural review rate on Amazon. However, with the introduction of the one-click rating function, there is no need to fill in other fields such as the review title and written review as required before.

Amazon is testing a "one-click" review system that allows buyers to leave product feedback by simply pressing a button. This is a simpler way to leave reviews, and its main purpose is to encourage buyers who don't have the time, energy or interest to write reviews to share their thoughts on the product.

Purpose

Amazon will promote Ratings to help increase the natural review rate (no mandatory text), so there will be more reviews and more accurate calculation of product review stars. In addition, only the reviews of real buyers will be used to calculate the final star rating.

References