What is the idea of ​​Amazon's best sellers? Amazon's best sellers idea review

Purpose

Creating a hit product can help you manage your company leanly, and it can also help you improve your brand, increase customer stickiness to the brand, reduce procurement costs, increase profits, and so on.

Ideas for creating hit products

Product selection: Select product lines based on the company's own advantages (do not cross categories too much);

Capacity, here capacity can be understood as the necessity of competition among similar products;

Resources: research the domestic supply chain, the selected categories, and where the production resources are mainly distributed;

Price, we can expand the scope and find more manufacturers to cooperate with;

Service: Good products also need to be built on a strong service system (pre-sales and after-sales).

Hot sales route

1. Red Sea Route

The products that have been formed and are highly competitive have the following characteristics:

Product controllability (color, style, size, infringement)

Price controllability (you can change suppliers at will, online or offline simultaneously)

Logistics controllability (the product line can be changed at will according to whether it carries electricity, liquids, knives, etc., and the price is good. The logistics company with good channels cooperates) Inventory controllability (there are many suppliers to choose from, and they can be divided by region, and inventory measurement can be prepared according to product volume and price)

2. Blue Ocean Route

Most of them are based on independent development. There are many factors to consider in this route:

Product confidentiality: internal members of the company, external members, including manufacturers and logistics providers

The initial investment cost of the product: what is the minimum order quantity, and how much inventory should be prepared?

At what levels does the consumer group focus: Each product has a fixed consumer group, and relevant data needs to be researched and analyzed before the product is put on sale

Consumer demand index: Private model products are all improvements and research and development based on the original functions, so the demand index of products of the same type also needs to be clearly investigated, high or low

References

• 1. Easy-to-understand Amazon product selection ideas and how to understand the definition of hot products: Sohu [cited on 2017-05-03T16:00:00.000Z]