What is Amazon Brand Gating? Amazon Brand Gating Review

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Hijacking has always been a challenge for sellers, and in some cases it has become rampant. Brand gating is the most effective way to protect your listings from infringement (hijacking).

If they want to follow the sale of products that have participated in brand gating, they must provide the manufacturer's invoice and obtain written authorization from the brand. They are also required to pay $1,500 for each brand.

Data preparation

1. Register your brand through Brand Registry

Any seller must register their brand through Amazon's Brand Registry. The registration process can be tedious because Amazon pays great attention to details. Amazon requires sellers to provide the following information to pass the registration: website, email published on the website and Amazon account, images of the brand logo on the product, packaging and brand name. If you are missing any of these or there are minor differences, Amazon will not approve it.

2. Register your brand (optional)

This step is optional, but will help you more when applying for Brand Gating. It shows that you are serious about protecting your brand and can help you during the review process.

3. Product ASIN List

Amazon needs a list of the products you want to protect. In some cases, Amazon may directly implement Brand Gating for the entire brand, so providing a clear list of products will help the application process go smoothly.

4. Highlight your determination and actions to fight counterfeiting

Amazon seems to prioritize sellers who are actively fighting counterfeit goods. Having a history of requesting removals will help you get your requests approved. If not, highlighting your brand and trademark registrations can also show that you take your brand very seriously.

5. Provide your seller ID

Providing Amazon with your seller ID will help the process go smoothly.

Application entry link

Third Party: https://www.theprivatelabellawyer.com/

View Results

Amazon will not send relevant emails to notify sellers whether their applications are approved. Sellers need to check the listings regularly and click “Sell on Amazon” in Other Sellers on Amazon. If the message “You need approval to list in this brand” appears, it means that the brand has been approved by brand gating.

References

• 1. Amazon Brand Gating is coming, what does it mean for sellers? : Sohu [cited on 2016-09-04T16:00:00.000Z]
• 2. What is Amazon's Brand Gating? How to apply? : ZAKER [cited on 2017-03-05T16:00:00.000Z]