What is as seen on TV? as seen on TV review

Origin

Before a product is released to the market, manufacturers conduct extensive user testing to understand user preferences. Therefore, if a manufacturer decides to spend a lot of money on advertising a product, potential buyers can reasonably infer that the manufacturer has good reason to hope that consumers will like it. Otherwise, the large advertising expenditure would not be worth it. In this way, it is not surprising that many manufacturers want us to notice that their products are advertised on the most expensive media - television.

introduce

Notable marketers of As Seen On TV products include As Seen On TV, Inc., Time-Life, Space Bag, K-tel, Ronco, and Thane. There are also retail brick-and-mortar stores and online stores that specialize in selling As Seen On TV products.

Products can range from kitchen, household, automotive, cleaning, health and beauty products, to sports and fitness products, books, or children's toys and games.

develop

In 2015, As Seen On TV was founded and launched as a multi-vendor marketplace, allowing manufacturers and sellers of television products to sell their inventory through its website, New Easy.

Amazon Selling Tips

1. Background: In Amazon's Best Sellers and New Releases rankings, there is a category of products that have almost no signs of preheating, but have become popular in an instant, occupying many of the top positions on Amazon's sales list with high prices and high profits. A more detailed analysis shows that these products often have the same label - "As Seen On TV".

2. Reasons: American TV programs are similar to those in China. There are special TV shopping channels. The daily programs are repeated at a high frequency for a long time for some very novel products. The creative products during boring time will inevitably inspire people's longing and yearning for these products. Although there is a "Call Now" reminder in TV shopping programs, the prices in the programs are generally higher. Therefore, many buyers will follow TV commercials to turn to shopping platforms such as Amazon for search and comparison. After searching and comparing, an online shopping hit is born instantly.

3. Whether there is infringement

(1) For products that have been on the Amazon platform for a long time, it is very likely that the original right holder has registered a patent. In this case, the sales of these products may be subject to complaints from the right holder.

(2) Products that did not appear in the previous period but have suddenly become popular recently. These products are generally products that have just become popular recently. Considering that the general patent application cycle takes about a year, such products often do not have owners who have complete patents. Sellers can confirm and verify them and follow up quickly, and they may be able to catch a hot product.

References

• 1. Some thoughts on the As Seen On TV product: Mai Wen [cited on 2018-05-16T16:00:00.000Z]