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At the beginning of March, the temperature in various places has risen, and spring is quietly approaching, but cross-border people seem to be still in the blizzard and have not felt the warmth of spring. Because accidents always happen one after another, and you, as an Amazon employee, never know how many difficulties you will encounter on the road. Recently, many sellers in the toy category have reported that their products have encountered product compliance investigations . Because they failed to submit relevant information within the prescribed time limit, their listings were removed by Amazon . In fact, as early as January and February, the problem of product compliance investigation had already erupted on a small scale in the seller circle, but now, this problem still troubles a large number of toy category sellers, and more and more listings have been removed from the shelves, causing sellers' anxiety. A large number of toy category listings were removed"Has anyone received a product compliance survey? Toys category, North America." In the seller communication group, a seller’s question made all the sellers in the group nervous. ▲ Pictures taken from the sellers’ communication group Later, a seller said: I also sell toys, and a listing I had received compliance documents from Amazon yesterday. In the forum, some sellers also said that their children's toy products encountered safety reviews, and were rejected after submitting the information. The listings also showed as removed , and they were not sure whether they could still appeal, which left the seller confused. ▲ Pictures taken from Zhiwushuo It is understood that recently, more and more toy category sellers have received notifications of product compliance investigations, and the listings under this category have been deleted, and even page loading errors have occurred. One of the sellers said that due to product compliance investigations, hundreds of listings in the store have been removed or banned by Amazon , and the reasons given by the platform are: lack of detailed description, infringement of patents or appearance designs, and potential safety hazards . But the strange thing is that these toys are all from large toy brands and produced by regular manufacturers, so how can they violate the rules ? On the Amazon forum, some sellers also raised questions about this matter and complained about Amazon. ▲ Picture from Amazon Seller Forum “I’m not selling toys, but the details page was deleted. After fixing the problem, I found that there was no illegal information.” “Because of Amazon’s request for ASTM and CPC documents, our order volume has dropped drastically.” It seems that Amazon's big move this time has accidentally hurt many sellers. What is the origin of this product compliance document? Why will it become a dog or even be removed if the verification link is not submitted? It is understood that the U.S. Consumer Product Safety Act (CPSA) stipulates that manufacturers and importers of children's products must provide a written Children's Product Certificate (CPC) based on the test results of a CPSC-approved laboratory to prove that their products meet the corresponding children's product safety regulations. CPC applies to all products that are intended for children 12 years of age or younger . If they are produced in the United States, the manufacturer is responsible for providing them. If they are produced in other countries, the importer is responsible for providing them. For example: electric toys, rattle toys, pacifiers, children's clothing, baby carriages, cribs, fences, straps, safety seats, bicycle helmets, etc. Sellers copy the link to the web page for details. https://www.cpsc.gov/Testing-Certification/Childrens-Product-Certificate-CPC Some sellers speculated that Amazon’s move to remove the listings was to crack down on counterfeit and shoddy products , but it is not clear whether this is a purposeful link cleanup or a background bug. Toys have always been a popular category on Amazon. Although this product compliance investigation has hit many sellers, this category still performs well on Amazon, which is why many sellers are flocking to it. The US toy market shines in 2020 It is learned that the retail sales of the US toy industry increased by 16% in 2020 , generating revenue of US$ 25.1 billion , an increase of US$3.5 billion compared with 2019. The surge in toy sales in the United States in 2020 was attributed to school closures, home quarantines and consumers' online shopping behavior, which shifted household spending from other types of entertainment activities to toys. So which toys are the most popular on Amazon? It is understood that fancy building sets, skates, skateboards, scooters, playground equipment and ride-on equipment and other items priced $20 and above accounted for 80% of the increased price segment. In 2020, sales of licensed toys increased by 15%, while sales of non-licensed toys increased by 17%, accounting for a total of 28% of the US toy market share in 2020. The fastest-growing toy sales in the U.S. in 2020 were sports toys , including skates, skateboards and scooters (up 31%); fashion dolls and accessories (+56%); building sets (+26%); games (+29%) and summer seasonal toys (+24%). The super hits in 2020 included LOL Surprise!, Barbie, Star Wars, Pokémon and Marvel Universe, accounting for 13% of total toy sales that year. As 65% of elementary and middle school students in the United States are still learning remotely, entertainment venues are still closed, and the demand for toys continues to increase during the epidemic, 2021 is likely to be another strong year for toy sales in the United States. Therefore, sellers can make product selection references based on the above information, but they should also pay attention to product compliance and preparation of relevant category information to avoid being targeted by Amazon and having their listings deleted. Statement: The title and original text of this article shall not be modified when reprinting, and the source and original link shall be retained
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