Amazon's new coupon rules will change the operation logic drastically! !

According to reports from multiple sellers, Amazon's investment managers have reminded sellers that after January 16, 2025, Deals will capture the discounted price of Coupons, which means that Deals cannot be higher than the discounted price of T30 Coupons. The new rules will be implemented on all sites.

Specifically, after the policy changes, the discounted price of coupons in the 30 days before January 16, 2025 will affect the lowest price, and the flash sale price will be affected, especially for those sellers who have set up large coupons, the impact will be greater.

This adjustment has doubled the pressure on many sellers. In the past, the discounted price of coupons was essentially a discount promotion, not a direct price reduction, and would not change the shopping cart price, so it would not affect the flash sale price. However, if the new regulations are implemented, sellers will have to be cautious about using coupons, especially large coupons. Flash sales (LD) and 7-day sales (7DD) both require that the discounted price must not be higher than 15% of the lowest transaction price in the past 30 days (inclusive).

This means that the coupon discount price will become the key factor in determining this lowest price .

If the discount of the coupon is set too large, it may directly cause the price of the flash sale to be "locked" at a low level, which will pose a great threat to the profit margin of the product in the future.

Some sellers said that the rule of grabbing coupon discounted prices in flash sales has been piloted in some small categories earlier, and it is only a matter of time before it is fully implemented.

“Canada has long influenced the lowest prices.”

"Then it will be the same as in China, with 618 prices every day."

"The purpose of setting up coupons was to attract customers, but this happened. We might as well just lower the price in the future."

As of now, Amazon has not made any official response or explanation on this matter. As to whether the new rules will be fully implemented on all sites, we still need to wait for the official information to be released later.

02 Prime discounts will be integrated into the price discount tool

The coverage of the [Prime Exclusive Discounts] originally designed for Prime members has been expanded after the adjustment - under the [Price Discount] function, sellers can now choose to offer discounts to all buyers or only to Prime members .

In addition, it is worth noting that sellers can only successfully create discounts when the store’s Feedback rating reaches at least 3.5 stars .

• Operation path: [Advertisement] - [Price Discount] - [Create Price Discount].

• Fee Description:

- Non-event period: free, no additional fees required.

- During promotional events (Prime Day, Black Friday, etc.): USD 50 per visit (US site).

• Discount duration: Duration ranges from 1 to 30 days. You can freely set the discount effective and end time.

• Permission setting: The integrated tool provides default permissions for primary users, and permissions for secondary users need to be set manually.

• Default permissions: Primary users have permissions to create and manage discounts by default.

• Permission Assignment: Primary users can enable "view only" or "view and edit" permissions for secondary users through "global user permissions" settings, ensuring that the team can manage promotions efficiently.