New opportunity for Primeday! Free activities can also be displayed on the homepage

Just yesterday (July 1st), Amazon Japan launched the Primeday points promotion. The entire event is displayed on the Primeday promotion homepage of the Japanese site.

Even the homepage of Amazon Japan has a prominent entrance to the points activity, and these additional entrances will last until the end of Prime Day. You should know that neither LD nor BD has this opportunity.

As an event that does not require registration fees, it not only has additional display pages, but also additional traffic entrances. From this perspective, the effect of the points event is definitely much better than the Prime exclusive discounts added by the US site this year.

This campaign needs to provide at least 15% points back (can be combined with coupons, etc.). Sellers are also required to manually add/reduce points back for products at the start and end of the campaign (on the 16th).

But don’t be overwhelmed by the event. Let’s first look at the superposition and cost calculation of this points system. The more activities there are on the eve of a big sale, the more likely it is that unexpected discounts will be superimposed.

Only by carefully calculating the expected benefits and superposition of your participation in activities can you avoid huge losses during big promotional holidays.

First of all, it is the ratio. Sellers who have set points may know that whether it is a rebate or a discount when consuming, 1 point = 1 yen. If the seller chooses to set a 20% rebate for a 100 yuan product, the buyer can get 20 points.

The seller will also deduct 20 yen as a promotion fee before the order is credited, just like regular promotions. Note that if a point rebate deduction fee occurs, it will be deducted before the commission is calculated.

For example, if the commission rate is 10%, the product price is 100 yuan, and the rebate is 20%, which is 20 points. Then the formula for calculating the commission is (100-20)*10%, which means the commission is 8 yen instead of 10 yen.

At the same time, points will be superimposed with promotions/coupons, and because points are calculated first, if superposition occurs, they will be returned according to the points set at the time.

For example, if a product costs 100 yuan and has a 10% rebate and a 50% promotion, the buyer can buy the product for 50 yuan and also get a 10-point rebate, which is actually equivalent to a 60% off discount.

As long as you pay attention to the stacking problem, point promotion is definitely a powerful tool for sellers on the Japanese site. Even if you can't participate in the Primeday point event, you can set rebates for your products . There are also regular points pages that can get additional display.

Of course, if you want to get a lot of orders on Prime Day, it’s useless to just blindly sign up for the event.

Not to mention free activities like Prime exclusive discounts and points, even if you have to spend hundreds of dollars to participate in PrimedayLD, if you don’t do a good job of updating the main image, A+ optimization and event posters in a targeted manner, you will easily be beaten by competitors who are well prepared for the event.

During Prime Day, a good-looking and attractive event main picture and poster can really determine whether you will get a lot of orders .

So after learning about everyone’s strong demand for main pictures and A+ beautification, we decided to invite a professional Amazon artist to give us a live talk.

How to Win on Amazon

Scan the QR code in the poster to find me to sign up~

PS. If you want to join the seller discussion group, you can also private message me to let me add you to the group

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