A battle of gods! TikTok enters the e-commerce market with great force. Can Amazon keep its "throne"?

“ In 2022 , can Amazon still do it?”

"Where is the next hot spot for cross-border e-commerce?"

I believe many sellers have asked this question.

And I really want to know the answer.

After the global outbreak,

The penetration rate of e-commerce at home and abroad has achieved a leapfrog increase.

The online dividends brought by the epidemic have allowed domestic businesses to see business opportunities.

Especially the "big cake" of overseas e-commerce,

Attracting Chinese merchants to enter the cross-border e-commerce track.

Many people flock to the same platform at the same time.

In the long run,

There will definitely be many hidden dangers.

Last June , Amazon launched a massive "account ban"

As well as the increase in delivery costs in January this year ,

This caused many Chinese sellers with poor liquidity to go bankrupt.

This is the most intuitive proof.

In 2015 , Amazon was making money by doing nothing.

Now it no longer exists,

Amazon has now become a platform with serious internal conflicts and many bugs .

Many sellers feel that Amazon's bonus period has passed.

They all looked for a vent.

Will Tiktok become the next trend?

Tiktok has just risen.

Other mainstream platforms are already in the red ocean.

Tiktok is currently in the blue ocean .

The various business forms within the company are not yet particularly complete.

So it is a good opportunity for small and medium-sized sellers to get on board.

After all, the earlier you enter,

The more favorable terrain you can seize.

Wendy made a simple comparison between the two.

Let sellers see more clearly.

The comparison is mainly from two aspects.

Downloads:

Tiktok’s Android and mobile downloads have surpassed Amazon.

Web page ranking:

On the web page,

Amazon is still in the lead.

But don't forget,

Tiktok is just a company founded in 2017 .

Amazon had already begun building its own business empire as early as 1994 .

And from the data point of view,

The gap between the two is narrowing.

  From the above data,

We can see that

Although Amazon is the former overlord,

Still has huge traffic and users,

But tiktok will definitely become the new star of tomorrow.

According to analytics firm Sensor Tower ,

TikTok is now the most downloaded app in the world this year .

Its total global downloads reached 350 million times.

Since the beginning of 2022,

The social media app has been downloaded more than 176 million times.

This makes TikTok the fifth app to reach more than 3.5 billion total downloads .

According to the latest news,

TikTok's global monthly active users approached 1.6 billion in the first quarter of 2022.

Become one of the most active applications in the world.

With such a huge global user base,

This undoubtedly gives TikTok an absolute traffic advantage when developing its e-commerce business .

Since 2020 , when it partnered with Shopify and Walmart to try out e-commerce,

TikTok will officially focus on developing e-commerce business starting from 2021 .

TikTok Shop was launched in Indonesia, the United Kingdom and other places .

Currently, the American bikes are still in the internal testing phase.

Wendy recently heard the news:

Tiktok is about to fully open its shared yellow bikes.

Although TikTok Shop is currently only available in some countries and regions,

However, the short videos on the site have already created a lot of popularity overseas.

There is an Amazon store that has no new ads or promotions.

The sales volume of a certain product will suddenly increase.

The operation and the boss are quite strange.

After analysis,

Found the reason.

Because it was tagged with " TikTok made me buy it " when it was released .

This tag helps users recommend products.

The topic of " TikTok made me buy it " is extremely popular.

The total number of views of this topic exceeds 12.1 billion.

Several content creators who were interviewed by foreign media,

In just over a year, his personal income reached millions of dollars.

How to create a hit product on your own TikTok ?

In addition to relevant tags,

It can increase the video playback volume.

And increase the possibility of being planted,

What is more important is scientific product selection.

Anyone who has done cross-border selling knows that

“70% product selection, 30% traffic generation”

Therefore, product selection is very important for sellers.

Currently, there are products that have a market on the TikTok platform.

Mainly toys, 3C electronic consumer products, home furnishings and beauty products, etc.

The market demand for toys is particularly large.

In the global market,

China and the United States are the world's major toy consumption markets.

Moreover, my country is the world's largest toy producer.

There is a rich supply of goods.

For example, a popular toy called "Decompression Orangutan" has 1.6 million fans on TikTo.

This decompression toy has once again entered the user's sight after becoming popular in 2021.

The video was viewed over 78 million times on April 7.

The price of this toy is more than US$ 50 (equivalent to about RMB 400 ).

On the domestic 1688 , the lowest price is only 10 yuan.

The lowest price on Pinduoduo is 4.9 yuan.

I made more than 300 yuan from just a small toy.

There is also a similar product that is very popular - the Mist Magic Pot.

It is priced at US$ 59 (about RMB 405 ).

Wendy also searched,

In China, the price of a single item on 1688 can be as low as 26.8 yuan.

The profit difference was so big that Wendy began to doubt her life.

How to sell goods on Tiktok at low cost?

1. Tiktok + independent website

Sellers put their products on display in the store.

Then put the product link on your homepage.

Previously, the tk seller said ,

Get the goods on 1688 yourself .

Then sell it abroad.

Something that costs a few dollars can be increased by more than 20 times.

2. Livestreaming

Tiktok ’s live streaming is not very mature at the moment.

This means there is still a huge market.

Sellers who entered the market early have already made a lot of money.

However, it’s not too late to enter now.

Recently, Wendy also learned:

Amazon opened a select ( @Prime ) account on TK .

In addition to Amazon,

There are also Instagram , Walmart ,

Even TK 's "arch-enemy" FB has opened an account on it.

At the first earnings conference this year,

Facebook founder Zuckerberg mentioned TK 5 times .

Admittedly, TK 's competitive pressure on FB is increasing!

In addition to Amazon and FB , Instagram has also settled in TK .

Several giants have settled in TK ,

This proves that everyone is very optimistic about TK .

This also shows the great influence of Tiktok .