Amazing! Tiktok has become so popular!

recently,

NASA 's SpaceX Crew-4 mission launched from NASA's Kennedy Space Center in Florida , bound for the International Space Station .

In this mission,

Italian female astronaut Samantha Cristoforetti from the European Space Agency (ESA) used TikTok to record her life in space .

She also became the first TikToker to post a video in space .

The video process briefly introduces life in space.

At the end of the video,

Samantha also invited netizens to follow her and " go boldly and go where no TikToker has gone before! "

Some people have already taken TikTok to the sky .

According to the development speed and existence time of Tiktok ,

In the future, some people will go to the ocean, Antarctica and other places to shoot TikTok .

at present,

Tiktok is so popular.

It is the strong number of users and market size that gives us the confidence.

As of now,

Tiktok covers 150 countries.

Supports 75 languages,

Four years,

Monthly active users exceeded 1 billion,

Downloaded over 3 billion times worldwide,

Global consumer spending on iOS and Google Play will exceed $ 3 billion.

Become the world's most profitable APP .

Karyn Spencer, Chief Marketing Officer of Whalar , a well-known marketing group, once said:

“With TikTok , you can see billions of views , whereas on other platforms, views are mostly in the millions.”

The above data are sufficient to show that

Tiktok has a huge user base.

And entered the Tiktok market early ,

You can reap the traffic dividend of Tiktok earlier.

Judging from the news in recent years,

Indeed, many brands and sellers have tasted the sweetness brought by TikTok .

For example, DTC home furnishing brand Newme has completed millions of dollars of angel + round financing with TikTok .

Cross-border big seller Anker also used TikTok 's traffic advantage to successfully promote many of its products...

This means that whether it is an independent site seller or a platform seller,

It is possible to find new business opportunities on TikTok .

Because of such a large traffic background,

In 2022 , a large number of domestic brand merchants flocked to the Tiktok ecosystem.

Taking advantage of the traffic dividend, accumulating the first batch of users, and building brand effectiveness,

A yoga service provider has entered the Tiktok e-commerce live broadcast market with the help of Tiktok TSP service provider Yuncheng Cross-border.

In March alone, the company achieved sales of over 30,000 orders.

The relevant operations manager of Yuncheng Cross-border said:

“ The reason why Tiktok can frequently produce hot products is that Tiktok has a strong “discovery” function.

Every day, a large number of users search for content and recommend products on Tiktok .”

Tiktok often has many products that suddenly become popular.

The hottest products may be those we are familiar with or have overlooked.

For example, there is a product called "fake freckles".

Received 200 million views on TK ,

Multiple related tags have been played over 100 million times.

In our eyes,

Freckles are blemishes on the face.

Many people choose to remove freckles.

In the eyes of Westerners,

Freckles are a symbol of beauty.

The TikTok hashtag #freckles has been viewed 1.6 billion times .

Similar videos of various products such as pruning shears, toys, and books have become popular.

A video of a product went viral.

Mainly due to the large market demand and huge user base.

Only then can a video reach over 100 million views.

When the video playback volume of this product exceeds one million,

The number of likes exceeded 100,000.

It may become an Internet celebrity product.

Coupled with the support of platform traffic,

Such products will be pushed to more users.

It aroused their desire to shop.

This encourages users to place orders.

TikTok has more than 1 billion monthly active users worldwide.

Among them, one-quarter of users will research related products and make purchases after watching TikTok videos .

A study showed:

72 % of respondents feel a deeper connection with the brands they interact with on TikTok .

67 % of people said that information on TikTok inspired them to shop.

Especially when this product becomes a popular item on the Internet,

Coupled with the psychological factors of conformity,

Even if they didn't intend to buy it.

They will also place orders unconsciously.

The United States has always maintained a cautious attitude towards the Tiktok market.

The U.S. site has been in the process of internal testing of the yellow car.

It can be seen that the United States is very "cautious" about Tiktok .

Even so,

The penetration rate of e-commerce in the United States is also gradually increasing.

On May 18 , data from third-party data platform AppAnnie showed that

PayPal ’s utilization rate among TikTok users rose to 38% from 26% in March .

With the growth of users and the improvement of e-commerce system,

TikTok's commercial value and market influence will be further enhanced.

The future scale and market can be imagined.