How to use WOOT and TikTok to create a hot link?

If you ask this question: Is it profitable to work on TikTok now?

Without a doubt, the answer is that someone is making money. After all, where there is traffic, there is money. This huge traffic pool with 170 million users in the United States alone is a huge gold mine.

But the problem is that those who make money may be quietly making a lot of money, while those who don’t make money are wandering around in confusion and never find the right path. Some people find that they can occasionally make a small fortune from a certain product for a while, but then they fall into the hard work of “developing” the product.

Amazon sellers are often concerned about how to quickly get started with TikTok, but it seems that this platform is difficult to organically integrate with them. The reason is that

1. Amazon sellers’ products are suitable for shelf e-commerce and usually do not have the characteristics of impulse purchases. Moreover, these products are innumerable not only in various online and offline channels, but also on the Amazon platform itself. They are generally incompatible with interest e-commerce platforms such as TikTok. Naturally, it is impossible to move ready-made products to another place and try to sell them in large quantities.

   
   

2. What if you develop a product specifically for TikTok? Currently, TikTok's popular products are often time-sensitive. Whether you can make money depends not only on the timing, but also on very high product development capabilities.

So, in the current situation, how can Amazon sellers make good use of the TikTok platform? This is what this article will share with you: How to use WOOT & TikTok to create popular links?

Based on the premise mentioned above, it is not easy to frequently develop products to match the TikTok platform. For Chinese Amazon sellers to switch to TikTok, it is better to build a "long-selling" brand first instead of "developing" long-selling products. Let us explain it to you with an actual case.

Let’s first take a look at how this case was done.

After the product was launched, after obtaining a certain amount of link sales, the promotion strategy of WOOT BD was used (3 consecutive rounds of 14-day BD). The main promotion goal is to obtain the natural ranking of most keywords, especially the ranking of brand keywords (because no one else will compete with you for this word).

The results of Amazon’s on-site promotion are shown in the figure:

After two rounds of BD, the link achieved explosive sales growth, and the natural ranking of keywords reached the top ten or even the top three.

A key point in this process is to focus on the exposure of brand keywords. At this point, some friends may understand the purpose of doing so by combining the previous operations - using TikTok to expand the brand influence to create brand keyword traffic, and the Amazon keyword position control that has been arranged in advance can intercept this traffic.

So how does the case study promote TikTok?

The promotion strategy can be summarized in one sentence: big celebrities make products popular, small and medium-sized celebrities follow suit, and the massive effect detonates phenomenal products and makes the brand popular; a large amount of product video materials are generated in the process, and sellers can filter them out for use in TikTok advertising, thereby continuously generating brand influence.

So, what is the final result of combining the two promotion methods?

The product has a daily sales volume of thousands on TikTok, which is not bad. However, the most important thing is that the search volume of the brand keywords of this product on Amazon has soared, and the ABA ranking has dropped from hundreds of thousands in the early days to less than 10,000, as shown in the screenshot:

Of course, during the promotion of TikTok, orders are completed on TikTok, but in the process of promotion, the huge increase in brand influence will bring about traffic overflow. At this time, using Amazon (or even the brand's independent website) to take over becomes a natural thing.

Let’s summarize how this case uses WOOT & TikTok to create a popular link:

1. Take advantage of the flexibility of WOOT's BD reporting to conduct pre-promotion of WOOT in preparation for subsequent traffic, so that the link can efficiently occupy the platform's traffic slot and shorten the return cycle;

2. Use TikTok to promote sales and increase profits, generate brand effects, and overflow brand traffic to the Amazon platform (or other channels);

3. The hot sales of TikTok have led to a surge in brand searches on Amazon. Since the link has firmly occupied the first place in the natural ranking of brand terms through WOOT promotion, it is equivalent to creating its own private traffic on Amazon.

Admittedly, due to the fact that TikTok’s business model is still in the process of maturing and the characteristics of its users, the price of products that sell well on TikTok is not too high. So does that mean that products with high customer prices can no longer use TikTok?

In fact, it is not necessary to be negative because it is always reasonable to use any channel and form to build brand influence to promote sales. When your ACOS of ads on the site is always high and cannot be improved, trying to share the cost with TikTok to build a brand is not a way out worth considering.

I hope the above case sharing can give you some inspiration, and you are welcome to discuss it together.