In 2021, how can cross-border sellers break through the siege and seize the opportunity?

In 2021, how can cross-border sellers break through the siege and seize the opportunity?

When 2020 came, I was in a hurry and not prepared to welcome it.

The moment 2020 came to an end, I lamented that this year was full of chaos and regrets.


For cross-border sellers, 2020 was undoubtedly an extremely difficult year, with the sudden outbreak of the epidemic, lottery for cabins, and plummeting exchange rates. Everything happened at once.

Judging from the current situation, 2021 is destined to be an extraordinary year for cross-border e-commerce. From product selection to operation, from logistics to warehousing, it will be a huge test. Cross-border sellers who have experienced 2020 should think about the following questions:

1. The arrival of the epidemic has spawned various online shopping platforms and promoted the normalization of online shopping abroad. The opening of the market has also attracted a large number of sellers. With the arrival of 2021, vaccines have been launched in various countries, and everything will eventually calm down. So should sellers be radical or conservative?

2. This year's overbooking, soaring freight rates, and "death congestion" have repeatedly turned joy into disappointment. How should logistics be adjusted next year? How can we ensure the availability of goods with limited inventory capacity?

3. Since the second half of last year, the US dollar has continued to depreciate, falling from a high of 7.16 on May 27 to 6.46, which is a big blow to domestic and foreign trade companies. As the value of the US dollar continues to dilute, how can cross-border sellers minimize their losses?


Exchange rate falls become the norm, cross-border sellers struggle to survive


On the last day of 2020, the central parity rate of RMB against the US dollar was 6.5249 yuan, an increase of 76 points. Since the beginning of this year, the RMB exchange rate against the US dollar has first declined and then risen, with the central parity rate accumulating an appreciation of 4513 basis points, an appreciation rate of 6.47%.


US Dollar Index Trend


In other words, the dollar has fallen by more than 8 percentage points from the end of May to the end of 2020. The continued decline of the dollar has posed a considerable challenge to the foreign exchange settlement operations of cross-border enterprises.


Several people from the financial market departments of domestic banks revealed that three months ago, it was rare to see cross-border export companies include exchange rate fluctuations in the contract terms when negotiating export orders. Now, when negotiating next year's export orders, they have included exchange rate fluctuations in the contract terms, requiring overseas buyers to either pay directly in RMB or pay the corresponding US dollar amount at the agreed exchange rate, so as to avoid greater losses in foreign exchange settlement (converting US dollars into RMB) caused by the continued appreciation of the RMB.


The pressure of freight rate surge has doubled, and a large number of sellers are short of funds


“I don’t dare to convert foreign currency into RMB. As a result, the exchange rate is getting lower and lower. It is too difficult for people to cross the border.”

"The exchange rate has plummeted, and shipping costs have skyrocketed. Is this leaving no way for people crossing the border to survive?"

"The goods have been shipped, but those who haven't received the money yet are going to cry in the toilet."


According to the current exchange rate, if you convert 100,000 US dollars into RMB now, you will lose nearly 70,000 RMB compared to six months ago.


Many ports in Europe and the United States are congested, while many domestic ports are extremely short of containers. Under such circumstances, many large shipping companies have begun to impose additional charges such as congestion surcharges, peak season surcharges, and container shortage fees. Sellers are also under increasing pressure on freight rates.


In addition, many industry insiders have said that the high point of freight rates will not stop here, and the strong demand for containers is expected to continue until the first quarter of next year. Many sellers said that this year's exchange rate and freight rates have eaten up all the profits of orders, and most sellers are short of funds.


Low capital turnover efficiency leads sellers to fall into the "snowball gate"


In addition to the shortage of funds, sellers are also troubled by cross-border payment difficulties such as the difficulty in applying for overseas bank accounts, the complexity of fund management for multi-platform stores, and the slow withdrawal process. This has caused some sellers to be trapped in a financial "snowball gate" and their debts are getting bigger and bigger.


In this regard, professionals said that cross-border enterprises can eliminate, transfer and hedge the risk of RMB appreciation through financial instruments, reduce risk exposure to a relatively low level, and choose the right time to settle foreign exchange to actively respond to exchange rate fluctuations. Taking CITIC Bank's global cross-border e-commerce payment product "Xinyin Zhihui" as an example, the settlement time is freely determined by the seller, and the settlement is made at the right time according to the specific funding needs to avoid exchange losses and receive the money in real time.



"It has to be said that the current cross-border e-commerce market has become a red ocean, and the capital chain is like the lifeline of sellers. Especially in 2021, with the large fluctuations in market conditions, a continuous and stable flow of funds has become increasingly important. Faced with the uneven quality of cross-border payment institutions in the market, sellers need to re-sort out the payment channels for funds, so as to ensure safe and stable operating returns." said a relevant person in charge of CITIC Bank Zhihui.



According to reports, Xinyin Zhihui is a cross-border e-commerce payment product jointly developed by China CITIC Bank and overseas banks. It adopts a fully closed capital chain, that is, a closed loop of funds and information. The payment account bound by the seller on the cross-border e-commerce platform is China CITIC Bank's overseas umbrella account. After receiving the funds overseas, the seller can initiate a cash withdrawal, further shortening the payment process and reducing the number of participating institutions, achieving both high security and strong timeliness.


What is the umbrella structure real-time funds clearing system?


It is understood that this system refers to CITIC Bank opening an account in an overseas bank, and allocating sub-accounts to sellers for payment. After the seller's sub-account receives funds from the cross-border e-commerce platform, the funds are collected in the CITIC Bank account without going through any third-party payment companies at home or abroad, thus ensuring the safety of the funds.


<<:  How to select products for independent websites in 2021? 10 tips to do it perfectly!

>>:  Amazon has a new feature! This type of seller is laughing...

Recommend

What is the Invoice Payment Method? Invoice Payment Method Review

Pay By Invoice (PBI) is a new payment method intro...

What is KKS? KKS Review

KKS is a cross-border e-commerce platform that foc...

Target targets the beauty market! 40 new beauty brands added!

<span data-shimo-docs="[[20,"获悉,据外媒报道,近日Ta...

What is Shopee's parent company Sea? Review of Shopee's parent company Sea

A brief introduction to Shopee's parent compan...

What is JD CENTRAL (JD.TH, Thailand)? JD CENTRAL (JD.TH, Thailand) Review

JD CENTRAL (JD.com Thailand) is a Thai online reta...

What else can I do if I don’t do Amazon?

We have seen accounts banned every year, but we h...

Shopify: From subscriptions to merchant solutions, breakthrough revenue growth

It is learned that according to foreign media repo...

What is Rongsheng Overseas Warehouse? Rongsheng Overseas Warehouse Review

Shenzhen Wingsing Supply Chain Co., Ltd. is a one-...

What is RestockPro? RestockPro Review

RestockPro is an Amazon inventory management tool ...