Today I will share with you what Amazon operators who earn 20,000 yuan a month do every day 1. Data analysis and diagnosis Whether you are operating Amazon or other e-commerce platforms, it is necessary to be able to read and understand data. Any excellent Amazon operator is a master of data analysis. In the era of big data, the key is to find patterns in seemingly chaotic data. The quality of data directly affects the future direction of the entire store, and data is also a key factor in determining the survival of an account. So what data to look at? Follow me and read on. The first thing to do when opening the store backend every day is to check the data from yesterday and the past week. The focus should be on important data such as the number of visitors, transaction amount, payment conversion rate, collection and purchase rate, and refund rate. Pay attention to the store's traffic structure and analyze whether its structure is abnormal. If the data is abnormal, you must investigate and solve the problem in time. 2. Look at industry data and competitor data Industry data mainly looks at which words have a significant increase in traffic. If you find such words, you should add them to the product title in time to obtain traffic as soon as possible. In addition to paying attention to growth data, industry data should also pay attention to the decline in search volume. It is best to replace and change the keyword traffic in time before it drops significantly. 2. Promotion Optimization Operate various on-site promotions and CPC ads. One of the most important things for Amazon is to reduce ACOS and increase exposure, which is the original logic of all operations. As for how to reduce advertising budget and increase exposure, there is a lot to discuss. Many things written down are empty words, and the specific details depend on actual operation. 3. Reasonable participation in platform activities You must know all the large-scale promotional activities on the platform and be familiar with their application process, activity rules, activity plans, etc. All operators know that they should actively participate in platform activities, so there is a phenomenon of signing up for any activity. Ultimately, this leads to insufficient preparation for the activities and poor results. All activities have certain rules and gameplay. Even for activities that are open to all categories, operators are required to understand the platform rules in detail and specify detailed activity plans in advance. 4. Familiar with product development Understand the basic information about the product characteristics, processes, selling points, and shortcomings of the product you are operating. Only when you have enough confidence in the product can you better allocate and plan the product and promote the growth of sales. Good operation not only requires grasping the current products, but also looking forward to future products. When the product operation reaches the middle and late stages, new products should be developed in a timely manner to ensure the continuous product updates and upgrades of the store. Five: Understand the customer portrait Customer portraits sound very advanced and professional, but they are actually some positioning labels for users, such as the age structure, gender structure, regional classification, and classification of users with short active time, etc. of the visitors to each product. Amazon operators can only carry out precise targeting if they understand your customers' concerns and needs in a more targeted manner. The value of customer portraits lies in their value to products, markets, and sales. Strictly speaking, any product in the world has a target customer, and the key is whether you can find it. The overall control of inventory is mainly reflected in the situation when doing promotions and participating in activities. We should try our best to avoid the situation where popular products are insufficient in stock and cannot be shipped, while the surplus products are piled up and unsaleable.
In fact, if an operator has achieved a basic salary of 20,000, he is basically no longer called an "operator". We are more accustomed to calling him a "store manager". A senior operator even needs to have certain leadership and coordination skills, because at this stage, he is no longer responsible for a single business, but requires more comprehensive qualities. So as long as you are willing to learn, have enough execution ability, and can be patient, you can succeed! Word selection and placement mind map Advertising Optimization Process Advertising diagnosis process mind map |
