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From the British Queen's flag to Europe's heating device...Chinese manufacturing seems to have never been absent from world events. There is more than a month left until the start of the 2022 Qatar World Cup (November 20), but the "World Cup" for Chinese cross-border sellers has already been in full swing. Among them, sellers in Yiwu, the "World Capital of Small Commodities" , have already won the first place in this competition without the smoke of gunpowder. The World Cup has set Yiwu market on fire! It is learned that according to data from Yiwu Customs, thanks to the increase in demand driven by the World Cup, Yiwu exported 3.82 billion sports goods and 9.66 billion toys in the first eight months of 2022. Exporters from Yiwu said that since April this year, orders for products related to the World Cup have started to grow in Yiwu. Among the countries participating in the 2022 World Cup, Yiwu products have performed particularly well. According to customs data, in the first eight months of this year, compared with the same period last year: - Yiwu's exports to Spain amounted to 4.29 billion yuan, up 95.8% year-on-year ;
- Yiwu's exports to Argentina were 1.39 billion yuan, up 67.2% ;
- Yiwu's exports to Brazil amounted to 7.58 billion yuan, an increase of 56.7% .
During the period from July to September (the third quarter), orders from relevant Yiwu merchants reached a peak:- Between July and September, soccer ball exports by Yiwu Aokai Sports Goods Co., an authorized soccer ball manufacturer for the World Cup, soared 70 percent year-on-year.
- Yiwu Jinzun Sports Goods Co., Ltd. (which specializes in the production of sports trophies, medals and key chains) has seen its overseas orders surge nearly 50% year-on-year, with most of its customers coming from the Netherlands, Germany and South Korea.
Chen Xianchun, sales manager at Yiwu Jinzun Sports Goods Co., Ltd., said that although the epidemic briefly affected Yiwu's retail and factory businesses in early August, it also prompted exporters in Yiwu International Trade Market to expand the share of online sales. In order to make product transportation more efficient, Yiwu also launched the "Qatar World Cup Transport Line" in mid-September : products depart from Ningbo Port and Shanghai Port, and the efficiency can be improved by 10% to 20%, reaching Qatar's Hamad Port within 20 to 25 days. According to estimates by the Yiwu Sporting Goods Association of Zhejiang Province, as of now, Yiwu manufacturing accounts for more than 70% of the entire World Cup peripheral product market share , including footballs, jerseys, whistles, Hercules Cup ornaments and pillows, etc. Considering the popularity of Yiwu's previous exports such as the Queen of England's flag and European heating artifacts, the Yiwu market's rapid response to overseas hot events has led many cross-border sellers to call it a "barometer of cross-border product selection." Up to now, the vast majority of Yiwu companies have completed all World Cup-related orders, and this competition without the smoke of gunpowder has come to an end. However, industry insiders predict that although the competition related to the World Cup is coming to an end, as the game officially begins, various World Cup-themed gatherings will emerge one after another, and the demand for peripheral products will also increase accordingly. At the same time, judging from the time it is held this year, the World Cup may also help boost holiday consumption. Super shopping season is coming! It is learned that from past experience, as a top international event, the World Cup usually brings great economic benefits to FIFA, the host country and even the world. This year's Qatar World Cup will be held from November 21 to December 18 , which coincides with the overseas consumption peak seasons such as Black Friday and Cyber Monday. Some sellers believe that due to the influence of the World Cup, a "super shopping season" may be born. At present, in addition to the Yiwu-made peripheral products that are always popular at every session, other related products made in China are also expected to be hot-selling overseas. Zhang Yongjun, a researcher at the China Center for International Economic Exchanges, pointed out that driven by the demand for the World Cup, the global demand for VR glasses, high-definition TVs, projectors, home theaters and other high-end customized audio equipment made in China has also surged significantly. Customs data showed that in the first eight months of 2022, China's exports of LCD TVs increased by 16.8% year-on-year to 61.13 million units. In addition, as FIFA launched the "Tent City" plan in this World Cup, China's "camping economy" concept stocks are also expected to get a share of the pie. In the list of blue chip concept stocks that are expected to benefit from the World Cup , in addition to Chuangyuan Shares and Huakai Yibai , Anker Innovations also made the list for selling charging products, energy storage power supplies and other camping-related products. ▲ The picture comes from Databao At the same time, major e-commerce platforms have also smelled the opportunity of this super shopping season. The September Procurement Festival Cross-Border Index released by Alibaba International Station shows that the "double festival and one competition" will become the strongest consumer force in the second half of the year, among which the World Cup is the most important keyword. Zhang Kaifu, head of the AliExpress Cross-Border Platform Center, also mentioned that the November shopping boom may be "one of the biggest opportunities for domestic small and medium-sized enterprises in the future. " Recently, as the holiday shopping season is approaching, Amazon is also working on improving the efficiency of logistics and transportation. It is learned that according to foreign media reports, on October 6, Amazon announced that before the year-end holidays, it will recruit 150,000 full-time, seasonal and part-time employees in its operations network across the United States to meet the needs of the holiday shopping season. It is reported that this recruitment target is the same as last year. Currently, Amazon is recruiting employees for its US logistics network to be responsible for the sorting, packaging and delivery of products. In addition, Amazon will announce that it will increase the average hourly wage for front-line warehouse workers from $18 to $19 per hour, and invest hundreds of millions of dollars to increase wages and other benefits for delivery drivers to ease the tight labor market. As Socrates said: The most promising successful people are not those with outstanding talents, but those who make the best use of every opportunity to explore and develop. There is no doubt that at a time when the economy is in a downturn and consumption is downgrading, this World Cup, which is expected to create a super shopping season, has ignited not only the enthusiasm of football fans, but also the passion of cross-border sellers. What do you think about this? Welcome to discuss in the comment area~ |
