The cross-border industry has undergone a major reshuffle under the epidemic, and these products will see a reversal in sales!

In 2020, it would be no exaggeration to say that the cross-border e-commerce industry has undergone a reshuffle.

With the outbreak of the epidemic abroad, those forward-looking big sellers put epidemic prevention products such as masks and forehead thermometers on the shelves early, opened up supply channels, and prepared all necessary certifications. The result was naturally that they made a lot of money.

However, the current situation of most small and medium-sized sellers is that by the time they discover this business opportunity, it is already too late. The supply and logistics channels have already been seized by sellers who entered the market earlier, and certification is even more of a difficult hurdle to overcome.

Not only that, but they also have to endure tremendous psychological pressure, worrying about becoming the unlucky receiver after entering the market.

Therefore, most small and medium-sized sellers now dare not rashly enter the epidemic prevention product category, but the products they already have are affected, sales have plummeted, and they are even facing the dilemma of store closure.

So how can we find a way out of this dilemma? The key is to discover products with high demand hidden behind anti-epidemic products.

According to a list released by Stackline, a well-known foreign research organization, in March 2020, the 100 categories with the fastest growth and the largest decline in online transactions in the United States compared with last year, among which the sales of disposable gloves soared by 670%, and the sales of bread machines soared by 652%!

The above are the products whose sales have skyrocketed since the outbreak of the epidemic, in addition to epidemic prevention products. However, for small and medium-sized sellers, what they want to know more is, with limited supply chain resources, how to combine their own categories and advantages to explore such potential products?

First, we need to clarify whether these products have something in common. The answer is yes.

Due to the surge in demand for necessities abroad, in order to concentrate transportation capacity, Amazon previously closed the FBA warehousing channel for non-essential goods. Although it will be restored after April 5, most sellers of non-essential goods are still unable to create shipping plans. Since then, European sites have also restricted FBA warehousing.

Therefore, most sellers will mainly ship the goods themselves. And because it is a special period, the purchasing needs of buyers are different from before, which also means that products that usually perform generally and have few reviews may have new opportunities this time.

Secondly, due to the concentrated outbreak of demand, the volume of product orders has skyrocketed compared to the past, and out-of-stock conditions may occur, and the search volume for keywords will also increase rapidly.

To sum up:

Then we can use product selection tools such as SellerSprite or JS to set relevant data based on the above points and screen out products with potential.

This epidemic has been a great test for all sellers, even veteran sellers with many years of experience are no exception.

Products that were once hot-selling may no longer be hot-selling, while products that did not sell well in the past may see a sales reversal.

But this may be an opportunity for new sellers who have just entered the market. As the saying goes, a small ship is easier to turn around. If they can adjust their strategies in time and follow the trend in this industry reshuffle, they may be able to make a comeback after the epidemic.

Source: Seller Growth Academy