What is PatPat? PatPat Review

PatPat is a mobile maternal and infant export e-commerce platform founded by Chinese people, focusing on building Chinese maternal and infant product brands that are sold domestically to Europe and the United States.

About PatPat

PatPat was founded in Silicon Valley, USA in 2014. Its founders are Wang Can and Gao Can. The American company is Interfocus Inc., and the Chinese companies are Shenzhen Yingfusi Technology Co., Ltd. and Hangzhou Yingfusi Technology Co., Ltd.

PatPat is positioned as an e-commerce company for maternal and infant exports. It currently has Patpat Android App + Patpat iOS App + Patpat website. Its target users are mainly mothers aged 25-35, with an annual income of US$30,000 to US$90,000.

PatPat Platform Advantages

1. Professional maternal and infant platform: Focus on the maternal and infant field, create professional maternal and infant products, and provide cute, trendy and high-quality global products for mothers all over the world.

2. New retail through cross-border exports: PatPat is very popular in major countries such as the United States and Europe. It is praised as one of the e-commerce platforms with the best user experience and has become a mainstream e-commerce brand in Europe and the United States.

3. Localized operations and supply chain integration: Deep localized operations in the United States and Europe, big data mining of user individual needs, and serving platform merchants. Integrate merchant supply chains from the demand side to help merchants go global.

4. Platform-based full-process service: PatPat provides full-process services including "product operation, product translation, overseas promotion, warehousing and distribution, and event marketing" to help suppliers operate easily.

PatPat Merchant Requirements

1. The company has been established for more than 6 months and the registered capital is greater than 100,000.

2. Trademark registration certificate, R mark or TM mark.

3. Have the ability to independently develop new models.

4. Capable of batch delivery and quick order turnover.

Merchant registration information

The information required for merchants to settle in includes four modules: company information; contact information; qualification review; confirmation of agreement.

For more information, please click here to view the merchant center and apply for admission.

PatPat Product Analysis

PatPat initially made toy products, but soon realized that although toy products had great demand and high profit margins, they were prone to infringement and many safety issues did not meet standards. In addition, due to logistics costs, it switched to infant clothing.

Currently, the products on PatPat include clothing and shoes for infants and young children aged 0-12, family clothing, women's clothing, bags, jewelry accessories, and some home products, with a total SKU number of more than 40,000. The main products are clothing and shoes for infants and young children under 4 years old.

PatPat operating model

PatPat's model is B2C e-commerce, directly facing end users, reducing the length of the original chain, removing the links of domestic exporters and foreign importers. At the same time, it obtains certain profits by optimizing the supply chain, optimizing costs, and speeding up the speed of new products and styles.

On the front end, PatPat has a team of about 10 people responsible for product selection, following up on US market demand and analyzing the most trendy colors and styles. At the same time, a dedicated team and a group of mothers in the US revise and write product copy, and US designers will localize and optimize product images to enhance the product image.

At the back end, we strengthen the supply chain integration capabilities, screen high-quality suppliers, speed up the launch of new products, and make new products an advantage. Currently, PatPat has more than 800 suppliers, and it is reported that the annual sales of the top KA merchants can reach tens of millions.

PatPat Operation

APP:

PatPat's rating in the App Store is 4.4 points, and there is no data source for downloads. PatPat iOS App ranks relatively high among shopping apps in the Middle East, but it only ranks 157th in Saudi Arabia and 178th in Australia. Other regions are basically outside the top 200. The Android App was launched in March 2016, with a rating of 3.9 points and over 100,000 downloads. Compared with JollyChic's 10,000,000+ downloads, its rating and downloads are not very good.

Website side:

From the perspective of PatPat.com website, the latest Alexa ranking is 33035, and the average daily traffic of the website is about 10,000.

The United States is the largest source of traffic, accounting for about 15%, followed by Spain, Italy, Greece and other countries.

Nearly 50% of the overall external traffic comes from social channels, followed by direct traffic, which accounts for 25.37%, which is basically within the normal standard, indicating that the influence of the PatPat brand is not significant enough. The 47.23% social traffic mainly comes from Facebook and Instagram, which are also the platforms with the largest fan base of PatPat.

External evaluation

On two major review sharing websites, Truspilot and Reseller Ratings, PatPat only scored 3 points and 6.59 points respectively, which is just at the passing level.

The negative review issues can be summarized as follows, which are also the problems encountered by most export e-commerce companies:

1. The clothing size is inaccurate;

2. The material of the clothes does not meet the description and the quality is poor;

3. The goods were not received and the package was lost;

4. The logistics delivery is too slow and the time limit has expired;

5. After placing an order, feedback is that the product is out of stock or the problem is not resolved.

Although PatPat is also being maintained on these two websites, the replies are still in the form of Copy+Paste. The replies under each question are the same, and there is no corresponding response to the problems reported by users.

Platform founder

Wang Can, founder and CEO of InterFocus, graduated with the highest honors in information management from Carnegie Mellon University; senior R&D engineer of Oracle Business Intelligence Big Data Group; leading engineer of CourseHero (Silicon Valley Startup), a leading education e-commerce company in the United States, and a serial entrepreneur.

Gao Can, co-founder and COO of InterFocus. Bachelor of Software Engineering from Sun Yat-sen University; Master of Software Engineering from Carnegie Mellon University; Senior Middleware Engineer at Oracle; Founder of iTallershoes.com, a famous American website for height-increasing shoes, and a serial entrepreneur.