Is Tik Tok advertising worth investing in?

As one of the three major sources of overseas media traffic, Tik Tok has surpassed Facebook and Google to become the most visited Internet website in the world, and is in a period of rising traffic.

Sellers who engage in cross-border e-commerce know that if you want to drive traffic to your website/store, especially independent site users, the fastest way to see results is advertising.

Please read on to learn whether to use Tik Tok traffic, how to make good use of Tik Tok traffic, and what is the difference between Tik Tok advertising and the old media Facebook.

Tik Tok Ad Types

Tik Tok has four types of ads:

Information flow ads are ads that appear in the For You information flow. They are the basis of Tik Tok ads and are also the type of ads chosen by most e-commerce sellers.

Except for the "Sponsored" label below the video title, information feed ads are exactly the same as UGC videos, and users can like, comment and share.

A few seconds after the ad video plays, a CTA button such as "Shop Now" or "Learn More" will appear. Sellers can set the button to jump to the brand's official website when clicked.

Splash screen ads are full-screen ads that appear when the app is opened. They usually last for 3-5 seconds. When users click on the page, they will be redirected to the corresponding link web page.

Each user can only see one splash screen ad per day, and advertisers need to pay based on the number of days the ad is displayed, which is a relatively high price.

Branded hashtag challenges are very popular on Tik Tok.

After completing the authentication of the business account, the brand can initiate a challenge with a hashtag, and the user can shoot a short video as required and publish it using the hashtag.

Through the brand tag challenge, related videos will be more likely to go viral, increasing the frequency of interaction with users while better building a brand's exclusive community.

Brand effect ads are special effect filters independently created by advertisers based on Tik Tok's huge filter library.

This feature can help brands better engage with users and is often used in conjunction with brand challenges.

Although the last three types of ads can better increase user engagement, the advertising costs are also higher and are more suitable for marketing activities aimed at exposure (such as promotional videos) or large brands.

Relatively speaking, information flow advertising has a better cost-effectiveness ratio, and we recommend it more.

Tik Tok Advertising Structure

Tik Tok's advertising structure is similar to that of Facebook, consisting of Campaign campaigns, Ad groups and Ads .

Generally, there are 5-7 ad groups under each ad campaign, and 2-3 ads are placed under each ad group.

Tik Tok currently supports three types of promotion goals: brand awareness, audience intention and behavior conversion.

Tik Tok users are mainly young people, and are more suitable for products with short sales cycles and low unit prices (US$25-150), such as clothing, cosmetics, and jewelry.

Therefore, when setting up a campaign, e-commerce sellers generally set conversion rate as a goal.

At the ad group level, advertisers need to make detailed settings for target audiences and bids based on product features.

The interface and targeting features of Tik Tok ads are very similar to those of Facebook ads, with the following main differences:

In general, Tik Tok is an entertainment platform with mostly young people as its users. It is more suitable for promoting personalized products with lower unit prices , such as mobile phone cases and clothing.

If you already have successful experience in related categories on Facebook, Tik Tok will be a very suitable platform to enter.