Starting from scratch, Shopify's 30-day store opening tutorial - Day 4

First, we need to understand which products are selling well on Shopify, which is actually investigating your competitors. Find a Shopify store that you think is good, and then enter this line of code after the URL of this store: /collections/all?sort_by=best-selling. Magically, the data of the best-selling products of this store will appear in front of you.

With this code, you can understand the best-selling products of all competitor stores, and then filter out 15 products based on these best-selling product data and put them on your own store for sales testing.

Everyone should be familiar with AliExpress, a cross-border e-commerce platform under Alibaba. Many foreign sellers rely on AliExpress to do e-commerce dropshipping. It is also a product trend vane in the cross-border e-commerce industry. Therefore, it is necessary to understand the hot-selling products on this platform as a candidate for the 15 test products of the store.

Ways to find AliExpress hot-selling products:

Go to https://www.aliexpress.com/popular.html

All categories are listed. Click on one of the categories to see the best-selling products in that category.

The success of Shopify stores is inseparable from Facebook, and we will frequently mention this social media platform in the following articles.

In today's article, we will mainly introduce how to use Facebook to find hot-selling products:

• Log in to Facebook and type “50% Off Free Shipping” in the search box

• Then click Posts

• Time Select the month

The main purpose of implementing this step is to find products with a large number of reposts and likes.

Click on a highly shared article in the search results to find out what product it is promoting.

The same thing can be done with the Video class:

• Log in to Facebook and type “50% Off Free Shipping”

• Click on Videos

• Time Select the month

Then check the videos with the most shares. It is recommended to learn about the products that are released earlier, because hot-selling products have a certain timeliness, and other sellers of products that are released too early are likely to have taken the lead and the market is saturated.

Plugins are another way to find high-converting products. Here is a Chrome plugin, Commerce Inspector Extension, which can be installed to see real-time sales data of the store, including when the product goes on sale.

Once you have found 15 test products using the above method, you can run a Facebook ad for each product to understand the conversion performance of each product.

*Note: The 30-day Shopify store opening tutorial series from scratch is compiled from https://www.flyingstartonline.com/shopify-basics/. We compiled and shared this article in the spirit of sharing e-commerce practical information with the majority of e-commerce sellers. If there is any infringement, please contact the editor.

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