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From December 9 to 12, 2024, the 2024 Amazon Global Selling Cross-border Summit was held at the Nanjing International Expo Center. The theme of the summit was "High-quality Overseas Sales, Innovative Chain Future" . Amazon Global Selling released more than 30 new initiatives, including the application of AI technology, to fully empower Chinese cross-border e-commerce sellers to go overseas with high quality. As one of the earliest third-party payment companies to establish connections with Amazon, Wanlihui made a wonderful appearance at this conference, discussing the new situation and trends in the development of global cross-border e-commerce with many cross-border e-commerce sellers, related industry chain companies and industry media , and analyzing the new logic and new paths of digital technology. Twenty years, walking with cross-border e-commerce This year marks the 10th consecutive year that Amazon Global Selling has held a cross-border summit in China. Over the past decade, Amazon Global Selling has worked with Chinese sellers and industry parties to promote cross-border e-commerce to become a high-quality overseas expansion that is digital, compliant, refined, branded, and global. Founded in London in 2004, Wanlihui is one of the earliest third-party payment companies to establish a connection with Amazon. Over the years, Wanlihui has worked closely with Amazon and worked hand in hand to jointly promote the prosperity and development of China's cross-border e-commerce industry . Globalization has given small and medium-sized enterprises the opportunity to become the protagonists of world trade and compete with multinational corporations on the same track. However, facing the needs of cross-border, cross-platform, and multi-currency fund settlement, account management, trade financing, etc., small and medium-sized enterprises are often weak. How can we use digital methods to effectively help them reduce costs, improve efficiency, and increase revenue ? This is the industry "pain point" that Wanlihui has been persistently trying to solve. After 20 years of development, Wanlihui has now become a one-stop digital payment and financial service platform favored by global sellers, including Amazon sellers. It supports 130 cross-border e-commerce platforms worldwide, with a cumulative global transaction amount of over US$300 billion, helping over 1 million small and medium-sized enterprises to achieve "global payment with one account", providing safe and fast services in nearly 100 foreign currencies, covering more than 200 markets around the world. In the first half of 2024, the number of Chinese merchants doing business overseas through Wanlihui increased by 76% year-on-year. “When receiving payments from Amazon, Wanlihui is your first choice” At this summit, Amazon Global Selling released more than 30 new initiatives around the three key areas of its 2025 business strategy, namely innovation support, opportunity expansion, and local empowerment. These initiatives include global innovations such as generative AI technology applications and end-to-end cross-border supply chain services, as well as local services with Chinese characteristics such as promoting the integrated development of "cross-border e-commerce + industrial belts", seller growth services, and seller training. Like Amazon, Wanlihui has also launched a series of core solutions in a timely manner to accurately meet user needs and create a perfect "one-stop" funding solution. In terms of innovation support , Amazon sellers can easily receive payments, make payments, obtain supply chain financing, and open stores around the world through a Wanlihui global corporate account . In addition, Wanlihui has tailored a "safety valve" for cross-border trade financial services, which uses intelligent risk control at the bottom of the technology to avoid unwarranted freezing of cross-border foreign trade funds or bank cards. The full AI real-time review rate exceeds 90%, and the account entry speed is increased by 200%. It can be reviewed online in real time 365 days a year, truly achieving "one account in hand, safe and worry-free". In terms of opportunity expansion , since its launch, Wanlihui's "Global Voyage Plan " has connected to nearly 30 global mainstream e-commerce platforms with the advantage of "shipping goods around the world, one step faster than others", helping high-quality cross-border e-commerce sellers to sail towards more blue ocean markets. On this global store opening green channel platform, you only need to choose to settle in, submit information, and the platform review "three steps" to successfully settle in and smoothly start your global voyage. In terms of local empowerment , Wanlihui has launched an overseas main account system to address the payment and collection difficulties faced by Chinese merchants operating overseas. It supports online account opening in more than 200 countries/regions around the world and creates a safe, convenient and low-cost cross-border payment solution . It not only provides sellers with preferential handling fees and exchange rates, but also integrates hundreds of partner service resources such as finance and taxation, overseas warehouses, and platform store openings to jointly provide localized ecological solutions for overseas companies. For example, it helps companies open local stores, develop overseas warehouses, design compliant overseas local structures, and provide tax reporting and listing consultation. At present, under the general background of payment compliance and global layout of cross-border e-commerce sellers, cross-border e-commerce sellers, in addition to the demand for cross-border collection services on multiple platforms and currencies, generate diversified derivative services such as customs clearance, export tax rebates, financial services, exchange rate management, fund management, insurance, global acquiring, etc. One-stop access cross-border payment financial service providers have become the main development trend of the industry in the future. Correspondingly, Wanlihui's business scope has now expanded to cross-border e-commerce, foreign trade, digital entertainment industry developers, etc., which can help more overseas companies to collect and pay globally with one account . From the leading cross-border collection tool to the "one-stop" management center for global funds, Wanlihui's multi-industry application scenarios are constantly expanding in depth, achieving full life cycle coverage of fund management solutions, and providing different industries and different entities with the "first choice" for global business development and cross-border collection and payment. Wanlihui is constantly optimizing services and functions through segmentation and collaboration, using solid digital technology, localization capabilities and one-stop solutions to gather thousands of business opportunities and achieve global sales. At the same time, it also brings more development space for international e-commerce cooperation and jointly promotes the prosperity and progress of global digital trade.
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