Net 1 Closing Review! Amazon Official Data Release

Cyber ​​Monday has ended this afternoon, and the Black Friday Cyber ​​Monday boom for cross-border sellers has come to an end. This year, many small and medium-sized sellers reported that their traffic was taken away by big sellers during Black Friday. So what about Cyber ​​Monday, which started yesterday afternoon?

First, the total volume of the US site. According to current news from foreign media, although Amazon held a grand Prime Day a month ago, which had a huge siphoning effect on the current Black Friday and Cyber ​​​​Monday, the upgraded performance of Cyber ​​​​Monday still showed strong growth. Major retailers are looking for opportunities during Black Friday and Cyber ​​​​Monday to release more attractive discounts and products to make up for the performance lost during the epidemic.

Data analysis agencies believe that with the closure of offline stores due to the epidemic, the total online sales on Cyber ​​Monday this year may be around US$10.8 billion to US$11.4 billion, and Amazon may account for nearly 60% of it.

Amazon Global Store also released official data at 5 pm today. During Black Friday Cyber ​​Monday, the sales of third-party sellers on Amazon worldwide exceeded 4.8 billion US dollars, an increase of more than 60% year-on-year! It set a record for the sales of third-party sellers on Black Friday Cyber ​​Monday. During Black Friday Cyber ​​Monday, 71,000 small and medium-sized enterprises around the world achieved sales of more than 100,000 US dollars!

Current data shows that the most popular shopping trends on the US site during this Black Friday online shopping season are personal care and home products, with beauty, fashion and home furnishings being the three most popular categories on the sales list. Sports, pets and toys are also very popular categories.

In comparison, the official third-party seller sales during Prime Day this year were $3.5 billion (also a 60% year-on-year increase). Considering that Black Friday and Cyber ​​Monday are slightly longer than Prime Day, the effects of the two major promotional festivals should be similar, and both are very successful based on official data.

Analysts also believe that this performance will not come to an abrupt end after the end of Cyber ​​​​Monday. The US government may also determine a new round of economic stimulus plan in December. It is expected that e-commerce sales will continue to maintain a high level from the end of Cyber ​​​​Monday to Christmas Eve.

It is worth mentioning that Amazon often experienced page crashes during previous big promotional holidays. However, the Amazon website was very stable during Black Friday and Cyber ​​Monday this year. It is estimated that this was because the AWS maintenance during the upheaval the day before Black Friday played a big role.

No matter what, Amazon must have made a lot of money from this wave, and some top sellers must have also reaped the benefits. So what is the real situation of third-party small and medium-sized sellers?

Data released by Amazon showed that 71,000 sellers had sales of more than $100,000 during Black Friday and Cyber ​​Monday, a number significantly higher than any other period on Amazon.