Will Cyber ​​Monday set a new sales record? Amazon leads the pack

Cyber ​​Monday officially started this afternoon! Many sellers reported that their sales have picked up over the past two days of the weekend, and some even had better sales than Black Friday, which makes everyone look forward to the effect of Cyber ​​Monday even more.

Cyber ​​Monday has just started in the afternoon, and everyone is not too clear about the sales situation. I will first talk to you about foreign media's predictions for this year's Cyber ​​Monday based on some data at hand.

Most media outlets now predict that this year's Cyber ​​Monday may usher in a new sales peak, and initially speculate that sales during the year-end shopping season may reach 189 billion US dollars, an increase of about 32% compared to last year's 142.4 billion US dollars!

Sales on Black Friday were estimated to have exceeded 9 billion U.S. dollars, and sales on Saturday and Sunday after Black Friday also increased by more than 20% compared to last year. The best-selling categories were toys and electronic products, especially Bluetooth headsets and smart watches.

At the same time, these hot-selling categories also have relatively high discounts. The average discount rate of the electronic products category after Black Friday is as high as over 30%. This figure includes most of the products in the electronic category of the US site. It can be said that everyone is participating in the activities.

The category with the lowest average discount rate is the home improvement category, which is only 11%. This means that some sellers in the category did not offer discounts, which raised the average discount rate.

However, the hot-selling items in the home improvement category are not ambiguous at all. Some sellers are discussing that a Home Improvement night light has been sold out!

So the data in the past two days after Black Friday is really good, and today's Cyber ​​Monday may give sellers another surprise! Cyber ​​Monday itself is an online event benchmarked against Black Friday. With the huge increase in traffic this year and the shift of offline demand to online, our e-commerce sellers should have a more comfortable Cyber ​​Monday than Black Friday.

Through my observation of several of our communication groups, I found that although no one posted about their hot orders like Black Friday, there were obviously fewer complaints such as "no hot orders", "advertising fees have exploded", and "less than usual". This situation is actually very similar to last year's Black Friday and Cyber ​​Monday. Last year's Black Friday was also a time when many sellers complained about the lack of orders, and then no one came out to complain during Cyber ​​Monday. Later, when I asked everyone, they all had good orders during Cyber ​​Monday.

Given the disappointing performance of this Prime exclusive, if you want everyone to participate in this event next time, you have to take a close look at the performance after the Cyber ​​Monday event ends.