Black Friday registration, online shopping, the real culprit behind it is...

Amazon's Black Friday and Cyber ​​Monday promotions end today. Did you take advantage of them?

Let’s first take a look at the sellers’ performance on “Net 1”:

Seller A: It’s been a few hours and only 10 orders , far less than Black Friday…

Seller B: 48 orders per day , feeling depressed.

Seller C: Sales have exploded. Cyber ​​Monday is much better than Black Friday.

Seller D: It is impossible to have a huge order volume. I can only make a few orders every day to make a living.

Seller E: 2 orders per day , hehe...

Seller F: It’s too difficult. I have to ship the whole order myself .

As a seller who has only one order per day, I want to tell you that you are not fighting alone. If you don’t believe me, please read this

Seller G: Is that so? I suspect my F5 key is broken. It's still broken after I refreshed the computer.

According to Xiaozhi, the most common case is that of seller G, commonly known as "Lin Dan" . If you don't believe it, please look at his record:

The worst is probably the following seller, who has been acting like "Lin Dan" for a month :

Xiaozhi wants to say, brother, what makes you still persist...

After talking about Cyber ​​​​Monday, let’s review the results of Black Friday.

According to foreign media statistics, Amazon's online sales on Black Friday this year reached 7.4 billion US dollars , an increase of 19.3% over last year, setting a new record. Among them, the sales of the US site exceeded 4.5 billion US dollars, accounting for 61.5% of the global site. In terms of categories, the top three categories in terms of sales on Black Friday are: electronics, clothing, and home furnishings .

This is Amazon’s outstanding performance, so how are the sellers doing?

Seller No. 1: 1,174 orders per day ! The competition is obviously a bit fierce this year!

Seller No. 2: 12,141 orders per day

Seller No. 3: 35891 orders passed by ! Xiaozhi was shocked, what a ruthless person!

More than 30,000 orders a day, are you sure this is not photoshopped...

Seller No. 4 : I just checked and it’s already exploded… Sorry, I checked carefully and the ad has exploded …

Seller No. 5 : I replenished more than 10,000 items, but my account was suspended .

According to Xiaozhi, on Black Friday, a large number of sellers' accounts were inexplicably blocked , and the specific display was that the account number and password could not be logged in.

The customer service later replied that the reason for the account suspension was fraud . In other words, these accounts had suspected fraudulent registration information, abused evaluation, and other behaviors, which simply means violations . These sellers whose accounts were suspended will have to miss this peak season.

During the Black Friday and Cyber ​​Monday in 2019, except for some big sellers like LightinTheBox, which sold more than 5,000 T-shirts in 6 hours, small sellers generally reported that the order volume did not increase but decreased compared to usual. The orders did not explode, but the advertisements did, and they could not even get a sip of soup...

For this reason, some sellers wrote poems.

Some sellers also changed the song:

I see thousands of orders coming in on a big selling day, but I keep selling nothing every day. What is the reason?

Yesterday (December 2), the news that only 5% of the Black Friday discount was real became a hot topic on Weibo.

What’s going on? A professional research institute found that only 5% of the discounts offered by merchants during Black Friday were real.

Now Xiaozhi seems to have found the reason why you didn’t have a lot of orders during Black Friday and Cyber ​​Monday. It turns out that the discounts were not big enough .

Seeing this, many sellers are unhappy. I clearly gave a 20% or even 50% off, so why are there still no orders?

Xiaozhi summarizes the following reasons for reference only:

1. Amazon distributes most of its traffic to self-operated and branded sellers

As the biological son of the brother-in-law, the self-operated brand is naturally the object of strong support from Amazon. Traffic and policy are not a problem. After satisfying the needs of the biological son, the godson (third-party sellers) will be considered and some traffic will be allocated to them. However, these third-party sellers are brand sellers with excellent sales performance in normal times. Small sellers should forget about it, as you will not be able to participate in the peak season.

2. Offline shopping diverts traffic

Black Friday was originally an offline shopping carnival, but later it was used to attract online shopping. Despite this, many consumers are still keen on offline shopping, as can be seen from the picture below.

3. The overall environment is not good

In the past two years, the overall situation of the world economy has not been optimistic . Many European and American countries have fallen into economic growth difficulties, which has limited the purchasing power of many people. Coupled with the ups and downs of Sino-US relations, the costs of many sellers have also increased significantly.

In addition, Amazon's "Black Friday" was also boycotted on a large scale . On Black Friday, many French environmentalists staged long-lost "corpse-standing" demonstrations outside Amazon distribution centers and stores in Paris, Strasbourg, Rennes and Lyon.

In order to boycott Amazon's Black Friday, the French Parliament even amended the Anti-Waste Law, which stipulates that if anyone continues to publish advertisements related to "Black Friday", they may be sentenced to up to 2 years in prison and a fine of 300,000 euros.

With the increase in the number of Amazon sellers, there are more and more homogeneous products. A single hot-selling product can lead to various products that are just the same in name only. Some products have made strategic mistakes in product selection. They select products based on hot-selling products and only focus on appearance or marginal functions instead of exploring the real pain points of consumers, resulting in product homogeneity. Of course, consumers will compare products from different stores when making a choice, and will definitely choose products with better cost performance. In this case, the advantages of large sellers are self-evident.

What’s even more terrible is that in order to ensure their peak season traffic and stabilize product rankings, big sellers have consolidated and strengthened many technical means on the eve of the peak season, such as off-site traffic diversion, fake orders to ensure ranking advantages, massive advertising offensives, flash sales preheating, etc.

It can be seen that the hot sales are not blown by the wind, so after being envious, ask yourself what you can do , such as branding operations, off-site traffic, etc. Finally, Xiaozhi wants to say that cross-border e-commerce has passed the era of wild growth, and refined operations are the kingly way !