What is Mumzworld? Mumzworld Review

Mumzworld is an online retailer in the Middle East that specializes in baby and children's products for children from newborn to 12 years old.

About Mumzworld

The company is headquartered in Dubai, UAE. The CEO is Mona Ataya and the COO is Michael Ghandour. Business coverage: Dubai, Abu Dhabi, UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and other parts of the Middle East.

There are more than 200,000 products on the platform, of which 20,000 are exclusive products. Mumzworld has more than 2,700 regional and international partners, including retailers, distributors, manufacturers and brands.

Founder Introduction

The founder, Mona Ataya, is a famous female entrepreneur in the Middle East. She is Lebanese, born and raised in Kuwait, and now lives in Dubai. After graduating from university, Mona worked in cleaning and Johnson & Johnson. In 2001, she and her brother Rabea Ataya co-founded the job search website bayt.com. The company started with "a table, a sofa, and a business plan" and developed into the largest online search engine in the Arab world.

Mona is also the most active educator in the Arab world and enjoys a high reputation in the Arab education community. She hopes that the development of Mumzworld will drive the awakening of Middle Eastern women in terms of employment, promote women to play a more active role in family education, and introduce leading education systems and methods including those in China to revitalize education in the Arab world. Due to Mona's influence in the Arabic education circle, the brand of Mumzworld has become a household name in the Middle Eastern Arabic world.

Platform Products

Mumzworld has more than 200,000 products on its platform, 20,000 of which are exclusive products. Products sold on the website include: Chicco, Lego, Disney, Mattel and more than 250 brand products. 70% of the products are provided by local suppliers and manufacturers, and 30% of the products are exclusively provided by Mumzworld. The website also provides information and reviews on toys, books and baby clothes for children from preschool to 12 years old.

Financing

In February 2016, Mumzworld received millions of dollars in Series B investment from Wamda CAPItal and other institutions.

In February 2018, Mumzworld received a Series C round of financing, led by Swicorp and Wamda Capital. Saudi Tamer Group, as well as existing investors such as Precinct Capital, WSB HolDINg, Riverbank Technologies, and Saned also joined this round of investment.

On October 2, 2018, Mumzworld announced that it had received US$20 million in Series B financing from the Gulf Islamic Investment Company based in the UAE.

Development History

-Mumzworld was founded in November 2011 by a group of entrepreneurs and partners.

- In 2012, one year after the launch of the Mumzworld website, it became the most visited online baby retailer in the Middle East with 1.2 million unique visitors.

-As of 2013, the company has more than 50 employees and sells 70,000 products across 250 brands, 22 of which are sold exclusively through Mumzworld.