This year's Black Friday has gone, and Cyber Monday is unlikely to stay for long! Speaking of this year's double holidays, cross-border people have mixed feelings, their mentality has changed again and again, and in the end they shed tears quietly! Talking about the psychological changes of cross-border people during this Black Friday and Cyber Monday, it is like an annual drama with ups and downs! Before Black Friday began, sellers hung up Bezos' portraits high up and bowed to them again and again, hoping that the "ancestor" would bless their orders! After Black Friday, many sellers thought that what should be hung on the wall should not be his portrait, but him himself... One seller described this year's Black Friday like this: " The temperature in Shenzhen dropped today. It's not much, but it's exceptionally cold! " This sentence uses the scenery to set off the emotions and uses the emotions to move the scenery, hinting that Black Friday will be a cold day! There are also sellers who said: "I just checked, the orders haven't exploded, but I have... " Seeing this, I can't help but think of a sentence: Amazon suffers in the peak season. Amazon suffers in the off-season! Black Friday sales were not good, and Cyber Monday sales were not satisfactory either ! I woke up this morning and saw many screenshots posted by sellers, and I shed tears again! Lin Dan
Lin Dan
Still Lin Dan
This seller has 1 order, and it is self-delivered! The following two pictures deeply reflect the feelings of many sellers at this time!
You said that if there is no order on Black Friday or the Internet, then don't do it. Then I will just watch the show from the sidelines. Anyway, there is a long way to go! But if I don't make any orders, what do you mean by bothering me? A seller revealed that he replenished more than 10,000 goods in order to catch up with Black Friday, and his account was suspended the day before!
How tragic is it to be worthy of this Black Friday? He is not the only seller who has encountered similar situations. In the past two days, many sellers have revealed that Amazon has started another round of large-scale account suspensions! The main reason is because they were judged as "fraud"!
Here is a reminder: If you are a seller who is unfortunately caught by Amazon, don’t wait! Send an email to Amazon as soon as possible to inquire about the specific reasons for the closure. The content of the email can be a pity (the closure will cause you a great loss) and a loyalty (you have been actively complying with Amazon’s policies). After inquiring about the specific reasons for the closure, you can then write a targeted appeal plan. In addition to the strict inspections from the platform, there are also many cases of being spoofed by their own people! Many sellers reported that their main ASIN was removed from the shelves due to malicious complaints the day before the National Day and the Chinese New Year. The complainant registered a keyword that was the first in the title of a category of products as a brand, and then reported the competitor for brand infringement.
Another seller said: I spent a lot of energy and time to finally promote a product, but I was maliciously complained about abusing the product details page information the day before Black Friday. Damn it! I am still appealing and don’t know if I can get it back. There are already a lot of goods on the way! Although Amazon is a place of fighting and killing, if you are so unethical in this world, you will be finished sooner or later! Sellers who encounter such things can only file a complaint and admit their mistakes. If you miss Black Friday, you can only prepare for Christmas! The worst was this seller, who was blocked and spoofed! He said: One of his accounts was blocked the day before Black Friday because it was suspected of fraud; another account was taken down by someone spoofing it, just like yours, and both were handed over to the service provider! To be honest, there is nothing that sellers can worry about during these two festivals! During the two festivals, the British Consumers Association solemnly warned consumers: 95% of the Black Friday discounts are fake, so don’t be fooled! The association studied 83 products in the six months before and after Black Friday last year, and found that only four products were cheaper than at other times of the year, and only 5% of the discounts were real. The head of the association also stressed that Black Friday is not as good as imagined, and called on consumers to shop rationally. Many sellers feel wronged! We are clearly offering real discounts, but you don’t buy, and you are throwing dirty water at us? It’s too difficult to do business on Amazon! To be honest, the current Amazon environment is not as good as it used to be! There are many reasons for this, the main one is the platform! Amazon has long begun to gradually focus traffic on its own products, and the traffic entrance of third-party sellers is being eroded little by little! This year, for the first time, Amazon referred to its private-label brands collectively as Amazon Brands as a dedicated deals category. In the official tally of post-Thanksgiving deals, the word "Amazon" appeared 149 times, the most in the 12 years that Amazon has released Black Friday deals news. Amazon's traffic entrances are nothing more than search positions, advertising positions, related positions, recommended positions, Black Friday exclusive positions, category positions, etc. Just imagine, some of the positions are Amazon's own sales, some are big sellers, and small sellers are usually not well-known. How can they expect to get a few orders on Black Friday? Some people experienced “no traffic before and after the Black Friday holiday, and zero sales on the Internet on Black Friday”, while others achieved an exponential increase in sales!
The seller revealed that the sales of each of his three Amazon accounts increased by 1.5-1.8 times compared with last year's Black Friday. Compared with this year's daily sales, it increased by 4-5 times. Moreover, his AliExpress account performed very well this year, whether it was Singles' Day or Black Friday, with sales exceeding Black Friday. He didn't do anything big, but the traffic was so huge! What he did was : The money that has been accumulated from last year to now has been guaranteed to be in stock this year. The normal advertising budget is 200 per day, and it is adjusted to 200% on Black Friday. The input-output ratio is higher than usual, just to grab more positions. 5 minutes before Black Friday, make an exclusive entrance to the event, check to make sure it is on the PC or mobile terminal, to ensure it is correct! In fact, Amazon is a process of great waves washing away the sand. Some people enter rashly and leave halfway, while others start from small to large and take every step carefully! It’s just that in the second half of Amazon, we need to pay more attention to the implementation of the plan, the closed loop of traffic, and the reappearance of compound interest. Those who leave halfway are not losers, but those who can survive to the end must be the biggest winners! |
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