What is Stadium Goods? Stadium Goods Review

About Stadium Goods

Stadium Goods was founded in October 2015. Its name literally translates to "sports goods," but it sells about 10,000 kinds of trendy sneakers. Stadium Goods has three co-founders: John McPheters, formerly the business development director of Flight Club (another trendy shoe store); Jed Stiller, a partner of a startup acquired by Groupon in 2014 (which means he has the start-up capital); and Yu-Ming Wu, co-founder of the sports shoe exhibition Sneaker Con (who also owns a sneaker media website).

Stadium Goods tends to resell streetwear-style items. Sneakers, clothing, and anything else you can think of in the street fashion world are likely to be here. The platform has a 10-step verification system to ensure the authenticity of the items. On the Stadium Goods platform, you will find the sneakers you are looking for are expensive, but there are also some bargains.

Stadium Goods sells all its products in its own inventory, which makes it more efficient in competing with traditional retailers. The products can arrive in as fast as one business day. Stadium Goods sells through multiple channels, including apps, physical stores, and direct sales, so that sellers can get a lot of exposure and get 80% of the agreed sales price. In 2018, Stadium Goods is committed to expanding its B2C (direct to consumer) business, online and offline physical stores and partner channels.

On December 13, 2018, Farfetch Ltd., a British luxury e-commerce platform, announced that it would acquire the sports shoe retailer Stadium Goods for a high price of US$250 million. After the transaction is completed, Stadium Goods will operate independently, and Farfetch will provide it with logistics, marketing and other support.

Development History

-In October 2015, the two co-founders and current StadiumGoods Chief Marketing Officer Yu-Ming Wu opened StadiumGoods' first physical store on Howard Street in Soho, New York, with an area of ​​279 square meters.

-In November 2015, StadiumGoods and eBay partnered to develop a custom sneaker and streetwear section specifically for the site.

-In August 2016, StadiumGoods launched a new partnership with Chinese e-commerce giant Alibaba and its Tmall Global platform.

-In January 2017, StadiumGoods received $4.6 million in investment from Forerunner Ventures and The Chernin Group.

-On February 5, 2017, the first fund of LVMH Luxury Ventures, which invested in Stadium Goods, was established, raising a total of 50 million euros.

-In September 2017, StadiumGoods established a partnership with European fashion e-commerce Zalando, allowing consumers in Europe (starting with sneaker enthusiasts in Germany) to purchase products on the platform.

-In October 2017, on the second anniversary of the opening of the StadiumGoods store, StadiumGoods launched an App on iOS and Android operating systems, allowing consumers to purchase goods through their mobile phones.

-In 2017, StadiumGoods said its merchandise turnover in China exceeded $100 million, with e-commerce accounting for 90% of total sales.

-On December 13, 2018, Farfetch, a British luxury e-commerce platform, announced that it would acquire multi-brand sportswear retailer Stadium Goods for a total of US$250 million in cash and stock. After the transaction is completed, Stadium Goods will continue to operate as an independent brand on the Farfetch platform and will be led by its existing management team.

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