What is Selmuch? Selmuch Review

Company Introduction

Guangzhou Hongshu Technology Co., Ltd. (hereinafter referred to as Hongshu Technology) is located in the CBD of Zhujiang New Town, Guangzhou. It was founded in 2017 by Mr. Feng Jiliang, a former senior manager of Apple Computer, and is an innovative technology company that focuses on providing cross-border e-commerce advertising promotion optimization services for small and medium-sized enterprises. It owns two major brands, "Yishutong" and "Yunshaoshao". Hongshu Technology is committed to providing comprehensive solutions for cross-border e-commerce sellers with the mission of successfully promoting thousands of Chinese companies and products to the global market.

Yishutong is a set of intelligent advertising optimization solutions provided by the Hongshu Technology team for sellers on cross-border e-commerce platforms. In April 2019, it successfully entered the Amazon Solution Provider Network (SPN) and became an official partner of Amazon.

About E-Data

Yisutong has an industry-leading technical team, with technical R&D teams established in Silicon Valley, USA and Zhujiang New Town, Guangzhou. The company's core members have many years of experience in technical product R&D and cross-border e-commerce industry experience. They can accurately grasp the needs of cross-border sellers and the direction of industry development, and provide professional and high-quality services to the majority of cross-border e-commerce sellers.

Yisutong covers seven countries, including the United States, Canada, the United Kingdom, Germany, France, Italy, and Spain, and is highly recognized by Amazon sellers. Yisutong focuses on the Amazon advertising field and has upgraded and iterated multiple versions in the advertising direction. It has now become the most professional Amazon smart advertising tool in China. It has been verified by the market that Yisutong can help Amazon sellers save 20% of advertising costs and release 60% of operating time.

With its deep experience in Amazon advertising, the Yishutong team has been committed to sharing Amazon operating knowledge with users for free. It has successfully held five offline Amazon knowledge sharing conferences with more than 500 people. It has launched a series of online live Amazon operating knowledge sharing courses, including the Yishutong PPC Research Institute and the Master Academy. The PPC Research Institute has held nine sessions, with a cumulative number of viewers reaching more than 100,000, and the Master Academy has held 20 sessions, with a cumulative number of viewers reaching more than 200,000. In the future, Yishutong will continue to share Amazon advertising operating knowledge for free.

Corporate Vision

Yisutong 6.0 is designed to provide small and medium-sized Amazon sellers with easy and efficient advertising promotion optimization suggestion services. It has five core functions: intelligent advertising delivery, advertising optimization suggestions, order peak statistics, ASIN ranking monitoring and advertising hot word library, helping sellers to complete advertising delivery and optimization more easily and meticulously, allocate advertising budgets more reasonably and achieve high-quality advertising rankings at a lower cost.

In the future, Yisutong will implement the concept of "easy and efficient advertising", continue to provide cross-border e-commerce with smarter advertising optimization suggestions, and actively promote the rapid development of cross-border e-commerce.

Founder Introduction

Founder of Hongshu Technology: Gary, whose Chinese name is Feng Jiliang, is a Chinese American who obtained a master's degree from the University of Michigan. He is an expert in cross-border e-commerce operations and is good at various on-site and off-site advertising. He was in charge of product technology at Apple Computer for more than ten years and has more than 20 years of experience in US consumer market data analysis.

Function Introduction

1. Multi-store and multi-user management

Multiple stores: Supports store binding on Amazon US, Canada, UK, France, Germany, Italy, and Spain. One Yishutong account can be bound to multiple stores, making it easy to manage data and advertising activities of all stores.

Multi-user: supports sub-users and multiple job levels to participate in store management and product operations. Under multi-store account and multi-site management, you can switch between accounts and sites at any time to view data, grasp real-time store performance dynamics, clearly manage product allocation and business attribution permissions, independently display product data under sub-user names, and realize multi-level organizational management by product, which greatly facilitates the management of the permissions and performance of operations managers, operators, and operations assistants.

2. Store statistics

Store performance statistics: help sellers analyze the sales performance of the store and each AISN, multi-dimensional data statistics, assist users in viewing the changes in the store's overall sales and advertising data, and save users time in statistical data.

Peak order statistics: Check the peak order of the store as a whole or a certain product, so that users can arrange their daily advertising budget (peak order statistics are combined with advertising time-sharing price adjustment), grasp the traffic peak, and spend money wisely.

3. PPC advertising management

Advertisement management: allows sellers to view store advertising data on any device at any time and adjust advertising parameters easily

Advertising Daily: Through more than 30 data indicators, it helps sellers monitor the daily sales performance, advertising effects, BSR ranking, etc. of advertising products, and improve the efficiency of operational review.

Ad log: records all operation details of each ad campaign, including ad log, ad smart delivery log, and ad optimization log, so as to trace the ad delivery process

4. PPC Smart Delivery

Keyword ranking monitoring: real-time monitoring of the natural ranking and advertising ranking of any keyword and ASIN; help keywords or ASINs quickly reach the homepage or get stuck on the homepage

Advertisement time-sharing price adjustment: time-sharing adjustment of ad bidding, time-sharing adjustment of ad campaign budget, intelligent adjustment of over-budget, support for multi-level setting of time-sharing price adjustment templates: top-level budget, ad portfolio, ad campaign, ad group, delivery object

Intelligent advertising delivery: can help sellers intelligently deliver advertising and fully automate advertising operations

Intelligent advertising optimization: It can help sellers customize rules, intelligently optimize various types of advertising, and improve advertising management efficiency.

5. PPC accurate word selection

Advertisement Word Selection Master: Help sellers streamline word selection, word screening and advertisement placement

ASIN keyword reverse query: You can reverse query the keywords included in any ASIN to help sellers understand their own and competitors' keyword layout and keyword ranking

Keyword expansion: It can help sellers quickly expand the keyword library, such as long-tail words, synonyms, system recommended words, etc.

Advertising keyword database: helps sellers query keywords and search terms for advertising orders, analyze and synchronously compare various key indicators KPI

6. Operation Optimization Assistant

Product optimization comparison: horizontally compare product information, quickly write and optimize listings

Product monitoring: monitor competitor product sales data, reviews, keyword performance, and quickly analyze competitor product profiles

Follow-selling monitoring: monitor and record follow-selling records, and notify sellers in time

Negative review monitoring: statistics on the number of negative reviews of products, basic information and details of negative reviews, and timely notification of sellers to handle negative reviews.

Development

In November 2017, the Yisutong project was officially launched.

In August 2018, the Yisutong system 1.0 was officially released.

In April 2019, Yisutong successfully entered the Amazon Solution Provider Network (SPN).

In April 2019, Amazon and Yisutong jointly hosted a big data sharing session and released Yisutong 2.0 version.

In July 2019, Yisutong 3.0 was officially released.

In November 2019, Yisutong System 4.0 was released, focusing on Amazon PPC, aiming to provide a complete set of intelligent advertising optimization solutions to make advertising easy and efficient.

In December 2019, Yisutong participated in the World Without Borders - 2019 Amazon Global Selling Cross-border Summit.

In May 2020, Yishutong 5.0 was launched, supporting the binding of multiple stores and multiple users, and launching multi-level organizational management by product;

In July 2020, Yisutong 6.0 was launched, and the management of multiple users and multiple stores was completely upgraded. The time-sharing price adjustment was upgraded to 5 levels and 5 time periods, supporting multiple sites: the United States, Canada, Germany, France, the United Kingdom, Italy, and Spain.

References

• 1. Guangzhou Hongshu Technology Co., Ltd.: Official website [reference date 2019-12-06T16:00:00.000Z]