Today, I unexpectedly learned about a very useful Amazon product selection tool - EasyYa . I was really attracted by its functions. I think many friends who do business on Amazon should need this , so I will introduce its core functions and product selection ideas to you below . You can read on.

EasyYa Product Selection

Software Introduction:

Yiya product selection app   No need to download, just scan the QR code at the end of the article to use it

Yiya product selection plug-in   Real-time analysis of product data

Copy the URL to download and install : https://www.easyya.com/help?_ag=412056 ( no need to climb over the firewall )

Price: Completely free

Support Google , 360 browser applications

It can provide an in-depth insight into buyer review data and market trends , help sellers quickly discover product selling points , segment population portraits, and grasp consumer demand , providing favorable assistance to sellers in upgrading popular products, selecting and developing products, and optimizing operations .

Core functions :

1. Market function

Want to know whether a product will rise in the future ? Just search for keywords in the EasyYa product selection plug-in .

You can quickly obtain data such as the product's market size , product concentration, and average price . At the same time, the EasyYa product selection plug-in will also display the TOP5 best-selling products and the TOP5 best-selling new products , providing sellers with hot-selling ideas .

And according to the category distribution , you don’t have to rack your brains to try and search for trend keywords again and again. The TOP10 commodities and product keywords of each level category and subcategory are readily available, and product selection on this basis will be more efficient.

At the same time , we can query the supply and demand index of products based on precise keywords and interpret a lot of useful information from it .

For example , the word yoga has seen a surge in sales and revenue during the epidemic . Looking back at historical trends, we can find that its search index is very high . At the same time, product activity is very high and new product fluctuations are very large , indicating that there is a great demand for this category among users . At the same time, consumers are very receptive to new products , which is a good phenomenon .

It can be seen that its market concentration is very low and the monopoly trend is general . Combined with data such as the average price , we can conclude that the product has a certain threshold and is suitable for sellers with large assets and new product research and development capabilities .

It can be seen that through EasyYa product selection , we can find market opportunities that are difficult for others to detect in the vast red ocean .

So here comes the point . Although there are business opportunities , as competition among peers intensifies, product homogeneity becomes more and more serious. How can we stand out in the homogeneous competition and create differentiated hits ?

2. Buyer demand function :

This brings us to the second functional highlight of EasyYa Product Selection . EasyYa Product Selection can help sellers identify the real needs of consumers , learn about product selling points and user pain points from reviews , and easily perform operations such as hot-selling upgrades and operational optimization to create differentiated hot-selling products .

Take a high-pressure spray bottle as an example :

Through EasyYa product selection , we can quickly know the reasons why consumers buy this product , as well as which selling points and pain points of the product consumers are most concerned about .

Many consumers pointed out shortcomings such as "insufficient pressure" , "bottle body is easy to break", and "cutting hands". Some sellers also complained that the spout broke after a few uses and that suitable accessories could not be purchased online . Based on these comments , we can not only quickly find ideas for product selection and optimization , such as improving the pressure pump and mold , thickening the plastic bottle body, etc. , but also develop more practical functions .

For example, one consumer commented that it is tiring to carry a spray bottle for a long time . So can we develop a smart automatic spray bottle or a hand-pull spray bottle with universal wheels + a rotatable extended nozzle ?

Not only that , when we operate and place advertisements , we can use buyer portraits to implement targeted marketing and improve sales conversions. This function is very important for us sellers .

In summary , through the above use , it is not difficult to find that the EasyYa product selection tool can not only help us find blue ocean opportunities in the cross-border red ocean market , but also help us continuously optimize operations in product selection and development , customizing and preparing stocks , and attracting traffic and promotion , and develop more potential products !

The above is a brief introduction to some functions of EasyYa Product Selection . I am still exploring it . You can use their mini program to experience it first . I believe that EasyYa Product Selection can play a greater role in everyone’s hands.

^{Yiya product selection app}

The advantage of the mini program is that it is more convenient . You can use it by scanning the QR code in the picture below . Come and experience it ↓