What is Darling App? Darling App Review

Founder Introduction

Qi Yan works for Darling and is currently the founder. As a well-known big shot in the industry, Qi Yan is low-key and passionate about her work. She has been invited as a guest to attend various conferences many times and has delivered wonderful speeches.

On June 2, 2016, Qi Yan was invited to attend the "2016 Yibang Cross-border E-commerce Summit" hosted by Yibang Power Network at Kerry Center, Yan'an Road, No. 6 Changshou Road, Xiacheng District, Hangzhou, and delivered a wonderful speech.

On December 4, 2016, Qi Yan was invited to attend the "2016 Huxiu F&M Innovation Festival (Beijing Station)" hosted by Huxiu.com at No. 7 Tianchen East Road, Chaoyang District, Beijing, and delivered a wonderful speech.

Platform Introduction

Darling’s genes for mobile e-commerce not only meet the needs of users to “go shopping” in fragmented time, but also provide social needs for women to build a circle of homogeneous people from self-use products to sharing usage experience and recommending beautiful things. Darling Home shares Darling’s mature product supply chain, providing products, warehousing, logistics, IT background, training, pre-sales and after-sales services, so that users can recommend with confidence and share easily.

Advantages

1. The new platform jointly created by five of the top ten investment companies in China (IDG, Sequoia Capital, Today, Everbright, and Suning) is very powerful.

2. Special sale + group buying (a certain set + a certain Duoduo).

3. Platform promotion period = dividend harvesting period.

4. The owner of Darling Home System Development Software sells one lucky bag and is rewarded with 100 sales fees.

5. The store owner sells 10 lucky bags and is rewarded with 1,000 sales fees. At the same time, he is adjusted to a pink diamond store owner and the group buying function is enabled.

Development History

In July 2013, Beijing Putike Technology Co., Ltd. was established and Darling APP was incubated.

In January 2014, Darling APP was officially launched.

In December 2014, Lu Han became a director of Darling.

In August 2015, Bai Baihe, the China Women's Development Foundation and Darling APP launched a charity sale of teddy bears for the "Warm Love Fund for Families Who Have Lost Their Only Single Child".

In September 2017, Darling transformed from a cross-border e-commerce company to a social e-commerce company and changed its name to Darling Home. Darling Home has initially completed the first phase of the layout of sorting out and cooperating with offline female consumer portals.

In November 2017, Suning Group made a strategic investment in Darling Home.

In December 2017, Shu Qi brought her own brand KiKi noodles to Darling Home.

In January 2018, Lin Yilun brought his own "Fan Ye" brand group to Darling Home.

In January 2018, Darling Home reached a strategic cooperation with Suning.com and Yiguo Fresh.

In April 2018, Darling Home reached strategic cooperation with well-known domestic and foreign brands such as PRPL, New Hope Dairy, JMsolution, RAY, the SAEM, and South Korea's WONJIN.

In May 2018, Darling Home Xinjiang warehouse was completed.

In August 2018, Darling Home reached a strategic cooperation with Hengdu Beef, Adopt a Cow and Beingmate Group.

In September 2018, Darling Home reached a strategic cooperation with Fucheng Group, Fucheng Youxuan and Shangmei Group.

In October 2018, the "XIN Darling Home" theme event was held in Shanghai. The Darling Home brand was fully upgraded, the Central China Logistics Center was announced to be put into use, and the mascot little rhino "Darling" was officially unveiled.

In October 2018, Darling Home reached strategic cooperation with many companies and brands including Goodbaby, George Tommy, LOVO, Hengan Group, Hu Qing Yu Tang, and Philips.

In October 2018, the "XIN Darling Home" theme event was held in Shanghai. The Darling Home brand was fully upgraded, the Central China Logistics Center was announced to be put into use, and the mascot little rhino "Darling" was officially unveiled.

In November 2018, Darling Home reached a strategic cooperation with South Korea’s CJ Foods, Dong-E E-Jiao, Hsu Fuji and other brands.

honor

In December 2015, Darling APP won the "Best Mobile E-Commerce Experience Award of the Year" awarded by Xinhuanet and Chinese Academy of Sciences' Internet Weekly.

In November 2018, Darling Home was awarded the honor of “Top Ten Influential Social Retail Platforms of 2018”.

In November 2018, Darling Home appeared at the 36Kr 2018WISE New Business Conference and won the honorary title of King of the New Economy - King of E-commerce.

In December 2018, Darling Home participated in the 2018 New Consumer Industry Unicorn Summit and was awarded the title of "New Consumer Industry Unicorn".

Financing

In March 2014, Darling APP received millions of dollars in financing from IDG and Sequoia Capital.

In December 2014, Darling APP received Series B financing from IDG, Capital Today and Sequoia Capital.

In August 2016, Darling APP received RMB 300 million in Series C financing.

In December 2016, Darling APP received more than RMB 500 million in financing from Everbright Capital.

References

• 1. Darling Beauty: What is the relationship between Darling and the Darling family? : Sohu [cited on 2018-09-27]